Author and Brand Strategy, Marketing, and Automotive Product Planning Expert Mr. Avik Chattopadhyay conducted a book discussion session at Oxford bookstore and Press Club of India yesterday for his book 52@52. This collection of 52 thought-provoking articles seems to cover a wide range of subjects, making it appealing to a diverse audience. The event, featuring notable guests such as Justice Indira Banerjee, Nitin Mantri, and Sameer Kumar, added depth to the discussion by providing legal, PR, and media perspectives on the book’s content.
Mr. Chattopadhyay’s ability to blend profound insights with everyday life is indeed a remarkable aspect of his literary journey, making his work accessible and relatable. The event, held at two venues – the Oxford Bookstore and the Press Club of India in New Delhi, allowed attendees to engage with the author and the panel of speakers, providing a deeper understanding of the content within “52@52.”
The discussion was intellectually stimulating and enjoyable, offering an evening of inspiration, intellectual exchange, and a celebration of literature.
About Mr. Avik Chattopadhyay
With an experience of over 22 years in the automotive industry across markets, cultures and organizations like Maruti Suzuki, ExxonMobil, Apollo Tyres, Stellantis and Volkswagen; Mr. Avik Chattopadhyay started his entrepreneurial journey in December 2014 when he co-founded and partnered a brand strategy and solutions consultancy called “Expereal”. He has also served as the CEO of Saffron Brand Consultants, a global brand strategy firm, for India and South Asia. During the pandemic, he co-launched emot.ai, an AI-enabled insights platform.
Mr. Chattopadhyay is a member of XLRI NCR Campus Advisory Board, part of a sustainable mobility think-tank called CAPR and advises an automotive forum and an automobile art institution. Academically, Mr. Chattopadhyay is an alumnus of IMD Lausanne and XLRI Jamshedpur, and holds a graduate degree in Economics from Hans Raj College, Delhi University. Known to develop brands to transform businesses, Avik also enjoys drawing, learning trivia, listening to music, watching football and writing on a variety of topics, including socioeconomic issues, brand strategy, and the automobile industry.
“52@52” is Mr. Chattopadhyay’s first book as an author. The book is a compilation of 52 articles chosen by him from the many he wrote in the 52nd year of his life across media platforms. The literature traverses a wide variety of subjects, right from automobiles to agriculture, society to samosa, healthcare to hunger, and icons to iconoclasts.
