Day 2
Amit Aggarwal
Amit Aggarwal, launches his new e-commerce www.amitaggarwal.com in line with the debut of his 2020 couture collection. From saris and lehengas, to jackets and trousers, the web site has all of it, together with his luxury pret line with the promise of seasonal capsule collections.
Inspiration
Amit turned to his eternal source of inspiration- nature to lead the way. As we experience the world through the safety of our homes, the oceans continue to churn, the wind continues to blow and the sky still holds her secrets and celebration from sunrise to twilight. Their freedom and lightness is a promise of new beginnings every moment.
Highlights
· This collection depicts the weightlessness of the ocean, the caress of the wind, and the cradle of earth as they nurture you in their promise.
· Techniques and materials are updated with contemporary silhouettes.
· Use of recycled polymer, restructuring, as well as modern craftsmanship, but every piece is layered with a feeling of lightness.
Colour Canvas
Shades of ocean, leaves and even the sky
Designer’s Take
“Couture for me is a feeling of wearing an outfit that is made especially for you, embodying your spirit and aesthetic. We always tread a balance of the surreal and functionality of the garment and it’s exciting to translate that vision into a digital experience. At the heart of it is our constant brand story of intricate craftsmanship and hand embroidery”,
Watch …
