Day 3: Ajio presents Outryt

India’s leading online fashion e-retailer – AJIO made a bold style statement with OUTRYT – its newest label of love which is equal parts trendy and intuitive. An exclusive womens wear label, focused on reassessing a new world order through the lens of fashion, the brand embodies the future of a new approach to style and personal expression – free-spirited, bold and progressive.

The drive-in shoot embodied this re energized spirit through four fashion-forward themes that brought the world of OUTRYT alive.

 Starting with Au Natural an ode to evolved simplicity and minimalism

 Digital Culture A retro-futuristic take on basics

Artisanal Thrift A fresh spin on boho-chic

 Future Survival, where fashion takes a futuristic POV

“Outryt mirrors the modern woman of today who likes to explore new grounds in fashion and in life. True to the AJIO DNA of bringing the best of fashion to the consumer who is spoilt for choice, Outryt is a brand which allows for discovery of exciting personal style statements and unique self[1]expression.”, said Spokesperson – AJIO. A celebration of optimism, authenticity and realism,

The new label is available at AJIO, which has become the go-to platform for fashion enthusiasts across the country and also at Reliance TRENDS stores.