UNiDAYS, the global Student Affinity platform with over 20 million members worldwide, has now launched in India. The world’s leading Student Affinity Network helps millions save on products and services from over 800 brands. India, with a population of 201million 17–24-year-olds and projections to be the fastest-growing trillion-dollar economy in the world (Nasdaq), is a natural extension to the 114 territories UNiDAYS already operates in.
Gen-Z in India are the most hyper-informed, hyper-connected and demanding consumers in history. At 40% of total consumers, they are the biggest generation globally with a $3 trillion indirect annual spend power. They expect personalised products, services, and value, across every device, every platform and free delivery with every purchase. Their real-world and digital existence has converged. They live and breathe social media, instant messaging, video games and live-streaming – often all at the same time. Brands must urgently connect with this unfamiliar, savvy, digital-native generation who are reshaping social commerce. Whilst start-ups and established brands could find this new world order daunting, it represents immense possibility. “Consumer spending across India amounted to over Rs.21.6 trillion as of January 2020. India is expected to become the third largest consumer market by 2030. Gen Z is at the heart of that growth. They are the ultimate early adopters, and we see Gen-Z’s habits now influencing the behaviours of Millennials and Generation X too, and even the younger generations following them. If they are not your core consumer now, they soon will be.” Shares Josh Rathour Singh, Founder and CEO UNiDAYS.
Using UNiDAYS proprietary identity technology, secure brand-safe environment and marketing solutions, the app supports, enables, and inspires Gen Z to discover and connect with brands and services beyond their immediate radar. Global brand partners include Apple, Amazon, Samsung, Nike, adidas, Microsoft, JD Sports, Forever 21, H&M, SHEIN, M&S, Disney and ASOS. “Our patented technology means we can offer customised solutions to brands wanting to engage with their Indian students and graduates in a more meaningful and authentic way. We are proud that our platform gives students the power to make every experience more valuable and rewarding.” Reiterates Josh Rathour Singh.
About UNiDAYS (India)
UNiDAYS is the world’s leading Student Affinity Network, with a verified global audience of over 20 million student members across 114 countries. UNiDAYS works with 800 of the world’s biggest brands globally. The platform allows brands a rare and valued chance to take their products and services into the hearts and minds of tomorrow’s professionals, delivering engagement, building affinity, and maximising sales. The members have spent more than $5bn through the network since 2018. Gen-Z alone has an annual estimated global spend power of $200 billion, and if including their parental influence, an indirect spend of $3 trillion (Bloomberg).
