Through the years, FDCI and Lakmé Fashion Week have brought to the fore some of the greatest talent and pathbreaking initiatives that have redefined fashion in India. The platforms have been home to some of the most iconic fashion moments in the Indian fashion industry that have been forever etched in history. Taking this legacy forward and pioneering the trend of fashion NFTs in India, FDCI X Lakmé Fashion Week dropped five iconic NFTs under the umbrella of ‘FDCI X Lakme Fashion Week Moments’ on WazirX NFT Marketplace. The NFTs showcased the most celebrated and unforgettable fashion week moments and have all been sold out!
Anamika Khanna’s AK- OK and Raghavendra Rathore dropped their NFTs on WazirX NFT Marketplace, recently, in collaboration with FDCI X Lakme Fashion Week and also received a tremendous response.
Earlier this year, revolutionizing the Indian fashion industry, FDCI X Lakmé Fashion Week joined hands with WazirX NFT Marketplace and introduced Non-Fungible Tokens (NFTs) by India’s leading couturier Manish Malhotra. Non-Fungible Tokens have captivated the world of fashion and art, creating a market where digital versions of garments and accessories are linked to unique blockchain hosted tokens. With India being one of the most promising markets for creators as well as collectors, this partnership marked the entrance of India’s fashion industry in digital assets – a step towards integrating tech innovations with fashion via blockchain technology.
The journey doesn’t halt here as FDCI X Lakmé Fashion Week will also introduce NFTs by artisans in association with Creative Dignity- a volunteer-led movement spread across India actively working on relief, rehabilitation and rejuvenation within the craft sector.
And finally to top it all, leading designers Gaurav Gupta and Pankaj & Nidhi will be dropping NFTs next month. The path-breaking initiative is a testament to India’s growing adoption in the NFT space.
Vishakha Singh, VP, Co-founder, WazirX NFT Marketplace, said “Brands and companies are now exploring not only new ways to create revenue streams, but they are also keen to stay relevant for the future generations, and going digital really is the steppingstone to that. This collaboration is yet another landmark we have witnessed since the launch of our marketplace. We are glad that so many big names form the industry have started their journeys in the NFT ecosystem with WazirX NFT marketplace and we hope this collaboration inspires other brands to explore the endless possibilities posed by the NFT world.”
Jaspreet Chandok, Head – RISE Fashion and Lifestyle, said, “Ever since the Fashion Week in October, when we pioneered the idea of introducing fashion NFTs in India with our partner Wazir X NFT marketplace , we have got a phenomenal response with more designers coming forward to join this initiative. We are also delighted that not only designer stalwarts of the industry, but artisans as well have come forward to explore this exciting medium.”
