FENDI announces the opening of its new boutique in Milan, inside Galleria Vittorio Emanuele II, Italy’s most ancient shopping mall and one of the city’s major landmarks.The store is a contemporary reinterpretation of Milan’s historical buildings of early decades of twentieth century, reproducing their scenographic character, unique decor, geometric patterns, polychromatic marbles and the succession of architectural and artistic scenes.
True to the spirit of the Maison, in constant balance between tradition and innovation, the store represents a harmonious dialogue between the brand’s Roman heritage, the modernity of design and a wink to the local artistic legacy.