Collaborates with designer Payal Pratap for a sophisticated and timeless collection
Bemberg™, a cupro fibre manufactured by Japan’s Asahi Kasei Corporation is a pure regenerated cellulosic fibre crafted using nature and sophisticated technology for the last 90 years. It is all set to present its collaboration collection made from Bemberg™ yarn at FDCI x Lakmé Fashion Week on 24th March – Sustainable Fashion Day, at Major Dhyan Chand National Stadium, New Delhi.
Bemberg™ has collaborated with Designer Payal Pratap, who will be using the environmentally friendly and biodegradable material in her collection. Her collection oozes simplicity, elegance and timelessness with Bemberg™, elevating the sophistication bar.
Bemberg™ which has been popular in India for over 40 years is a one of a kind material which has the duality of both natural and man-made fibre. The fabric’s gentleness and functionality makes it an ideal choice for clothing. Bemberg™ uses 100% cotton linter – a by-product obtained from the manufacturing process of cottonseed oil which makes it biodegradable and compostable in nature.
Commenting on the brand and collaboration, Mr. Mikio Ota, General Manager, Bemberg sales Department, Asahi Kasei Corporation, Japan, said: “We’ve been providing sustainable solution mainly from three aspects for 9 decades in the world, almost 4 decades in India. A by-product as the raw material, environmentally friendly production system such as closed-loop production system and renewable energy source, and social contribution which is also registered in Business call to Action led by United Nations Development programme by working with academia and local stakeholders. In the future, we will strive for technological innovation that leads to the improvement of environmental performance and benefits to society. Bemberg™ also being a part of Asahi Kasei group, has a common goal to achieve carbon neutrality by the year 2050 using various ways. We aim that by 2030 we shall reduce emissions by 30% compared to year 2013. Moreover, we will pursue enhanced added value with Bemberg™ as a one-of-a-kind material in demand throughout the world. In recent years we’ve been collaborating with new stakeholders, and we would like to continue to deepen our cooperative relationships and productive discussions with stakeholders, and hope that we develop together. I’m very excited to see the outstanding outcome of our collaboration and the show with Payal Pratap at FDCI x Lakmé Fashion Week.”
Designer Payal Pratap, celebrated for her timeless pieces and eco-sensitive approach to design, is set to showcase her latest collection ‘JAVA’ made from Bemberg™ yarn at the upcoming edition of FDCI X Lakmé Fashion Week. This unique showcase will bring together age-old crafts and contemporary sustainable materials.
Having spent her formative years in Indonesia, Payal’s collection, titled ‘JAVA’ is a nostalgic journey through the good old days of maximalism. With a focus on prints the designer has worked on hand painted artworks which have then been digitized. The designs capture detailed elements and a three-dimensional depth and texture from the age-old crafts of Batik and powerful imagery and minute detailing from the ancient craft of Chintz printing. Using extensive flower, leaf, tree, vines and bird motives, the collection will highlight sustainability, which lies at the heart of the designer’s ethos.
Commenting on the use of Bemberg in her collection designer Payal Pratap says, “Bemberg in various avatars ranging from satins, muslins, mulmul, and silk blends have been used to create the collection with fluid drapes as well as structure. The fabric takes printing and colour beautifully and has a slight sheen and glazed feel which resonates with chintz. The collection has bold prints, large floral patterns and there is no holding back on the rush of colour or the exuberance that is hard to disguise. This is clearly a return to maximalism, reminiscent of the good old days. A harbinger of better times to come.”
