To mark the occasion of the next Haute Couture Fashion Week in Paris, Dior is reviving the spirit of the emblematic bains de La Samaritaine and embarking the Dior Spa Cheval Blanc Paris aboard a boat for an unprecedented cruise on the River Seine. It is an invitation to discover the art of wellbeing and the excellent expertise of the iconic address, differently. And to experience a moment of happiness in the heart of Paris, the city that Christian Dior loved so much.
United for almost one year within La Samaritaine, the Maisons of Dior and Cheval Blanc Paris have created an avant-garde vision of skincare, beauty and well-being. Carried by an unprecedented holistic view, it places an absolute blossoming of the skin and the senses at the heart of its philosophy. A truly exceptional place, Dior Spa Cheval Blanc Paris is pushing the luxury cursor for an unprecedented experience at the peak of refinement, with a 2-hour cruise on the River Seine, during which 60-minute face and body treatments are available. To mark the occasion, Dior has created a floating spa on board a boat which, to make the moment even more exclusive and private, will welcome only five passengers in total, in its 4 beautiful suites, for each journey.
With this event, Dior is reviving the spirit of the bains de La Samaritaine: established at Pont-Neuf on an elegant péniche, they were the most luxurious baths of 19th century Paris. Ancestors of the modern spa and equipped with incredibly technical installations for the era, there were about a hundred cabins offering cosmetic and medicinal water treatments, steam baths and hydrotherapy treatments.
Moor ed at Port Debilly facing the Eiffel Tower, the Dior Spa Cheval Blanc Cruise envelops its passengers in an ambiance of luxury and serenity. On the upper deck, the atmosphere is a prelude to relaxation, with rattan furniture and parasols in blue toile de jouy, an iconic Maison pattern reinterpreted by Maria Grazia Chiuri, that invites you to slow down. Surrounding palm trees add a touch of the French Riviera.
Two lower levels Maison a lounge and four treatment cabins – three single and one double – elegant cocoons of warm intimacy. In a combination of the Dior and Cheval Blanc Paris design codes, the décor takes up the spirit of luxury boat cabins, punctuated with canework patterns and a toile de jouy revisited in a soft beige tone. The only cabin on the lower deck -2 is extended by a private sitting room. This double cabin aims to provide an even more private setting. Its vast gazebo is protected by a delicate veil while a trompe-l’oeil view of Paris is revealed on the wall. This view, to be admired by only two people at a time, is inspired by the virtual fresco by artist Oyoram, installed by the swimming pool at the Dior Spa Cheval Blanc Paris.
An exclusive treatment menu has been designed for this moment out of time. Given while the boat journeys towards the Cheval Blanc Paris at the foot of the Pont-Neuf bridge, there is a choice of two face treatments: the Dior prestige cruise, inspired by the fabulous regenerative powers of the Granville rose, and the l’or de vie cruise, brimming with precious Yquem sap. Two body treatments are also on the programme: relaxing or energising, to act on every muscle, every fragment of skin, and on the mind, like two wonderful, holistic and beneficial escapes. Steeped in the avant-garde approach of the Maison and of Cheval Blanc Paris, these expert protocols consider each guest in every dimension: physical, emotional and psychological. Lasting 60 minutes each, they combine the quintessence of Dior science with the skilful hands of the beauty ambassadors, offering the promise of immediate benefits and lasting wellbeing. Beyond beauty, they are a passport to happiness.
At the end of their treatment, passengers are invited to step into the indoors lounge, or to head up to the terrace on the upper deck in order to continue their cruise with a cocktail while viewing the most beautiful monuments of Paris, until the return to Port Debilly. As the journey along the water unfurls, a tribute to Monsieur Dior lies in an invitation to follow in the footsteps of his Parisian promenades. Throughout his life, the couturier had a deep love for the capital, its architecture and its monuments.
Lastly, to extend these special moments, Dior invites yoga teacher Julie Pujols-Benoît to lead six special morning sport cruises; pilates teacher Mehdi El Mabrouk; Chen Yi Rhe, Tai Chi teacher; and finally Shannon the bar dance teacher.
With just three single suites and one double suite available per journey, this exclusive cruise will run from June 29 to July 13, 2022. It will leave 5 times per day. It will also be possible to privatise the boat and its cabins, or to organise a private, half-day or evening event.
To make a reservation, please contact Diorspacruise@Diormail.com or call the 00 33 6 76 28 31 31
Treatment menu:
The Dior prestige cruise | 2hr cruise including 1hr face treatment | 750€
The l’or de vie cruise | 2hr cruise including 1hr face treatment | 750€
The Dior energizing cruise | 2hr cruise including 1hr body massage | 670€
The Dior relaxing cruise | 2hr cruise including 1hr body massage | 670€
The cruise for two with privatisation of the double suite | 2hr cruise including 1hr face treatment or body massage for 2 people | 1500€
The sports cruise | 1hr cruise including 50min of sport| 150€
CHEVAL BLANC PARIS
In 2021, the Cheval Blanc collection reveals its urban Maison in the heart of Paris. Overlooking the Seine, just a stone’s throw from the Louvre and the Marais, Cheval Blanc Paris breathes new life into La Samaritaine’s iconic Art Deco building. Showcasing the French art de vivre and inspired by a bold, contemporary spirit, its 72 keys – 26 rooms and 46 suites – along with its living areas, restaurants and well-being facilities were imagined by architects Edouard François and Peter Marino. Chef Arnaud Donckele orchestrates a culinary symphony at the gastronomic restaurant Plénitude – a three-Michelin-starred restaurant, whilst Pastry Chef Maxime Frédéric arranges a gourmet composition from breakfast to afternoon tea at Limbar, facing the Pont-Neuf. Completing the culinary offering, the 7th floor is home to a contemporary Parisian brasserie, Le Tout-Paris, as well as an Italian restaurant, Langosteria, opening onto a spacious tree- lined terrace, embracing the most beautiful views of Paris. At the heart of the Maison, a curved swimming pool adorned with mosaics is an invitation to a sensory escape. Not forgetting the exclusive Dior Spa Cheval Blanc Paris for a holistic immersion in the world of Maison Dior. Dreamt up for children by sailor Maud Fontenoy, Le Carrousel kids’ club celebrates the family spirit and the importance of environmental awareness. Intuitively pre-empting every desire, the Ambassadeurs carefully carve out each detail, each gesture, each personal touch to ensure every stay is an unforgettable one. Cheval Blanc Paris: more than a new address, it is a destination.
LVMH HOTEL MANAGEMENT
Developed by LVMH Hotel Management, Cheval Blanc is a brand of exceptional Maisons. The first one, Cheval Blanc Courchevel, opened in 2006 in the heart of the French Alps, followed by Cheval Blanc Randheli which opened in the Maldives in autumn 2013. The brand has continued its development with the opening of Cheval Blanc St-Barth Isle de France in the French West Indies in October 2014, then acquired the Résidence de la Pinède in 2016 which joins the collection as Cheval Blanc St Tropez in May 2019. Cheval Blanc Paris takes its place within the Samaritaine iconic building last September 2021. Future projects are underway such as in Beverly Hills and Seychelles. LVMH Hotel Management also operates the White 1921 Courchevel and White 1921 Saint-Tropez.
