Biotique, launched its new brand campaign with Sara Ali Khan as the brand ambassador for their facial skincare range. Conceptualised by Ogilvy, it is a pan-India, 360-degree media campaign promoting the range of cleansing-toning-moisturizing products. Over the next few weeks, the campaign aims to reach 100 million consumers.
Commenting on the launch, a pioneer of the Indian beauty industry, Vinita Jain, Founder and CMD – Biotique, said, “The new campaign film brings to life our ethos of ‘Real is really beautiful’, focusing on ‘The secret to flawless skin’, true to Biotique’s cleansing-toning-moisturizing routine. I am very pleased to see our vision come to life with this campaign, which reinforces Biotique’s commitment to effective personal care, beauty and wellbeing products.”
Onboarding Sara Ali Khan as the brand ambassador for this campaign, Ishaan Jain, Director – Biotique,said, “The campaign addresses Biotique’s aim of an early adoption of a healthy skincare routine for flawless skin amongst the youth. Sara is a natural fit owing to her healthy & balanced lifestyle and has a great digital presence which connects naturally with the younger audiences. Her persona embodies Biotique’s ethos of ‘Real is really beautiful’.”
Talking of her association with Biotique’s skincare range, Sara Ali Khan added, “Biotique’s ‘secret to flawless skin’ offers youth an ideal beauty regime which provides quick and effective results. I am really excited to be a part of the Biotique family as I resonate with the brand’s ethos of ‘Real is really beautiful’ and believe in using products that are modern yet rooted. I am mindful of having a holistic facial skincare routine made with natural ingredients given that taking care of skin starts from a very young age and Biotique’s facial skincare range echoes my belief.”
About Biotique
Biotique is synonymous with serious skin and hair care developed from Ancient Ayurveda. It embodies the collection of traditions of the ancient sages which have been passed on generation after generation. These ancient Sages or Rishis, as we normally call them, discovered that plants and plant extracts had a startling effect on skin and hair. They understood that to survive, man had to live in harmony with nature. They learnt how to make use of the power of nature – sun, light, air, water, minerals and plant substances had immense therapeutic value and played an important role in leading a healthy, fulfilled and aware life. It is the way of life of these Rishis that is the essence of Biotique. The brand is one of the first in the country to promote ayurvedic products that contain 100 percent natural ingredients and are a combination of the 5,000-year-old science of ayurveda and 21st century biotechnology. Ayurveda has discovered the secret of eternal youth and is the only system in the world to have paid such close attention to the problems of aging. Biotique products are designed, manufactured, and packed by qualified Ayurvedic Doctors and Swiss Cosmetologists. The Ayurvedic Doctors are practitioners in the various fields of natural medicine and health care.
YouTube link of the Campaign: https://www.youtube.com/watch?v=4aAgyGLnngs
Instagram link of the Campaign: https://www.instagram.com/p/ChwFAP0N4-7/?hl=en
Sara Ali Khan’s Instagram Post: https://www.instagram.com/p/ChtvdZIjiWS/?hl=en
