~Mumbai’s most eminent Cancer Charity Fashion Show was supported by MasoomMinawala, Mrunal Thakur & Siddhant Chaturvedi~
Fevicol in conjunction with Abu Jani and Sandeep Khosla, curated the 15th edition of ‘Fevicol Caring with Style’, one of the country’s most renowned fashion fundraiser. After a break of three years due to the pandemic, Pidilite Industries reunited with Cancer Patients Aids Association (CPAA) for their annual charity fashion show held at the opulent Jio World Garden. The aim of this fashion and entertainment led extravaganza was to alleviate the suffering of less privileged cancer patients by providing ‘Total Management of the disease’ encompassing diagnosis, medical aid, counselling, awareness and rehabilitation. India’s most coveted Couturier duo Abu Jani and Sandeep Khosla, exceptionally showcased signatures of their label, ASAL and Mard. The theme of this show is #JudengeLadengeJeetenge which symbolizes unification, the spirit to fight and grit to win.
The designer duo, Abu Jani & Sandeep Khosla have been collaborating with CPAA and Pidilite to showcase exclusive collections to raise funds that help underprivileged cancer patients supported by CPAA. The duo present collections from their labels, ASAL &Mard by Abu Sandeep – a joyous and majestic sartorial expression of the many moods of the season.Using their unique passion and creative vision, Abu Sandeep honour India’s long standing artistic legacy with their constant reinvention of style standards. Last night they also introduced ASAL Bride – a contemporary take on bridal couture that is fabulously fresh yet timeless in its appeal.
The 15th edition of ‘Fevicol Caring with Style’ permeated with exuberance as iconic celebrities like MasoomMinawala who opened the show, Mrunal Thakur & Siddhant Chaturvedi were the showstoppers for ASAL and Mard respectively, to extend their support towards the cause. The soirée was personified with power packed performances by Raksanda Khan and Lincia Rosario who hosted the show. Also, Mame Khan and VUnbeatables performed for the cause. Present were also many industry stalwarts and businessmen. This ‘Glamour with a Purpose’ led initiative raised funds that will be used for the treatment of children with Leukaemia (blood cancer). In the past, CPAA has helped more than 100 children with these funds and 78 are almost cured and are now on maintenance.
Abu Jani & Sandeep Khosla said, “We have a long and very special relationship with CPAA. It’s wonderful to be working together again after a three-year gap. Their work to empower and heal people and families affected by Cancer is an absolute labour of love and relentless commitment to the community.
We are absolutely delighted to showcase our labels Asal and Mard at this event. Fashion that comes straight from our hearts. Please join us and support their incredible work with generosity. Cancer can and must be beaten.”
Mr Y K Sapru, Founder Chairman, CPAA, said, “Cancer is one of the leading diseases in India and the number of people who develop cancer continues to grow every year. The cost of treatment is very expensive. At CPAA we believe that all patients, whether they have money or not, should be deprived of a chance to fight the disease with the best treatments available. However, patients with modest means and underprivileged backgrounds find it very difficult to pay for this treatment and so we at CPAA try to step in. We have looked after over hundreds of thousands of people and positively impacted their lives. This show – #Caringwithstyle, over the past 15 years, has helped us to raise significant fund and awareness for our cause.”
CPAA has supported over 10 Lakh cancer patients since its inception in 1969. The NGO goes beyond malignancy and treatment of cancer on the medical front and helps individuals cope with the economic, social and psychological shadows the disease may cast. Their holistic approach towards treatment of cancer is termed as ‘Total Management of Cancer’. With five decades of experience in cancer management, CPAA now mentors other health care organisations across India.
Pidilite Spokesperson, said “Pidilite has been partnering with CPAA for over 15 years to raise funds and awareness about cancer. 15 years ago we started with this show to both raise awareness and assist CPAA to raise funds for the noble cause they support. This initiative is part of Pidilite’s commitment to support children suffering from blood cancer. The show was also supported by Club Mahindra and International Gemological Institute. This invite only fundraiser had a spectacular turnout of over 5000 elite guests and celebrities.”
ICA Pidilite also showcased three pieces which it has bought and the proceeds of which were donated to CPAA by the three Architects along with Mr. Sanjay Puri.
Follow conversations about @Caringwithstyle on Instagram and Facebook
#CaringwithStyle2023 #CWS2023 #CPAAIndia
About Fevicol:
Fevicol is the largest selling brand of adhesives in Asia. Fevicol is a synthetic resin adhesive, so easy to apply that even non-experienced carpenters can work with it comfortably. It can be used in bonding various materials, where one of the surfaces to be bonded has to be porous. Fevicol strongly binds wood, plywood, laminate, veneers, MDF and all types of boards, cork etc. It is also used in sports goods manufacturing and bookbinding. The bond gives handling strength in 2 to 4 hours and cures fully in 24 hours to become so strong that if hit hard on the bond the wood gives away without so much as even affecting the bond.
An extensive range of consumer, craftsmen, engineering and industrial adhesives are in the market under the Fevicol brand name. Fevicol is available in several variants including Marine, Hiper, Probond, HeatX amongst others. Wall finish and wood finish products are also included in the FV division product range.
About CPAA:
Cancer Patients Aid Association (CPAA) is a registered charitable non-governmental organization (NGO) working towards the Total Management of Cancer as a disease. Established in 1969, CPAA has a tradition of untiring service to needy cancer patients from all over India, and even neighboring Bangladesh, Bhutan, Nepal and Pakistan. CPAA is an empathetic, reassuring, non-medical presence that has supported the treatment and overall needs of more than 10,00,000 cancer patients.
CPAA believes that every cancer patient has a right to the full range of treatment, and the team of over 75 employees and over 60 associated doctors make sure that they get it. An extensive network of influential well-wishers supports our endeavors.
