TRESemmé unlocks the season’s hottest runway hair trends
TRESemmé, the leading brand in haircare innovation, unveiled the TRESemmé Style Collective on Day 1 of Lakmé Fashion Week in partnership with FDCI for a first of its kind trend forecasting report showcasing the latest trends in hair styling. The TRESemmé Style Collective included ace fashion designers & creative directors, Falguni Shane Peacock, costume and fashion stylist, Anaita Shroff Adajania, celebrity hair stylist & colorist, Loic Chapoix, celebrity hair stylists Amit Thakur and Priyanka Borkar and celebrity makeup artist & hair stylist, Sandhya Shekar.
For nearly 70 years, TRESemmé has played a significant role in the realm of hair care and styling and has been a global favourite of fashion forward [DS1] [DS2] and stylish women. The brand has helped women to express themselves confidently as they make their mark on the world & also are driven by a simple truth: Every woman deserves to look and feel fabulous, every single day.
As the most iconic, style-first, salon-inspired global hair brand and the number 1 styling brand in the US, TRESemmé is all about producing trend-inspired products that help consumers define their own style and experience that salon feeling at home. TRESemmé understands the power of hair in boosting your confidence. From salon origins, TRESemmé has focussed on making every woman look and feel utterly fabulous and glamorous, giving them the confidence to step up and meet the next challenge.
The TRESemmé Style Collective was created with the objective of forecasting hair styling trends each season, that would ultimately make it easy for consumers to confidently style these trends from the comfort of their homes. A panel of handpicked experts, insiders, influencers, and image-makers, the TRESemmé Style Collective is the last word in hairstyling in India.
Earlier last month, TRESemmé convened a panel discussion on various aspects of hair styling with the TRESemmé Style Collective that saw the experts engage in creative brainstorming sessions as they analysed international and Indian catwalks, red-carpet and celebrity looks, as well as TikTok and other online and pop-culture style markers. They also worked with TRESemmé to simplify, demystify, and break down these trends into easily achievable and accessible styles for all Indian women. Post the discussion, six trends were shortlisted. Further on, to bring this to life, the hair stylists worked through a step-by-step process on re-creating these styles for consumers, along with tips on how each trend could be styled for various occasions.
For a professional hairstylist, a beauty enthusiast, or simply someone who loves to stay on top of the latest trends, the TRESemmé Style Collective is the ultimate guide to the hottest and most inspiring hair trends that will dominate the beauty and fashion scene in the coming season.
On ground at Lakmé Fashion Week x FDCI, the super interesting event was kick started by introducing the expert group of panellists who gave their visions on the trends released by the TRESemmé Style Collective.
The trends were unveiled through a very glamorous TRESemmé film featuring the exciting six hair trends. It stated that no matter what your style is, TRESemmé Style Collective has something for everyone. Scroll to see what suits you the best –
Photos : Perfect Shadows / FDCI x Lakme Fashion Week / RISE Worldwide
