Mi Arcus launches curated line-up of baby apparel, toys, bedding, and accessories featuring Snoopy and the gang from Peanuts™ Mi Arcus, a leading children’s brand based in Ludhiana, and available through 40 Offline Retail stores across India, today announced its partnership with Peanuts Worldwide LLC, to bring an exciting new addition to their collection of kids’ clothes, accessories, and toy products featuring Peanuts, the iconic comic strip created by Charles M. Schulz.
In collaboration with Peanuts™, Mi Arcus has designed a complete range of baby apparel which includes baby casuals, suits, dresses, blankets, wraps soft toys, bedding, and accessories, all capturing the timeless charm of Snoopy and the Peanuts gang—some of the most endearing characters in the cartoon world. Their new collection includes a wide variety of products for children up to 6 years old.
The Peanuts-inspired clothing collection by Mi Arcus offers a blend of comfort, style, and nostalgia. Parents and children alike can look forward to discovering a range of clothing including t-shirts, sweatshirts, pyjamas, dresses, and accessories, all featuring iconic Peanuts characters. The designs are thoughtfully crafted to bring smiles to the faces of both kids and adults, celebrating the enduring appeal of Charles M. Schulz’s creations.
The brand Mi Arcus is already making a buzz with the quality and premium-ness of its products in the industry and has registered 10x growth since its first year of inception, this new addition will not only add huge value to its customers but will also help the brand grow further this season.
Unveiling the special Peanuts and Mi Arcus curated line of products, Gian Singh, Founder and CEO of Mi Arcus, said: “We are delighted to sign up with the world-famous Peanuts brand. The spirit of freedom, wit, and happiness, which are the very essence of the brand, is the perfect partner for Mi Arcus. Our core objective is to offer a stylish and comfortable range of products for babies. On our third anniversary, this collaboration with Peanuts is the best gift we can give to our customers.”
“Peanuts and its beloved characters have been a source of joy and inspiration for generations since premiering in 1950,” says Carla Neves, Senior Director of Territory Management at Peanuts Worldwide. “Working with partners such as Mi Arcus who bring the timeless charm of Snoopy and the gang to a range of high-quality, comfortable, and stylish clothing while also reaching the younger demographic is key to our global strategy.”
Priced at INR 349-5999 this new collection will be available for purchase online at Mi Arcus D2C website, various eCommerce Marketplaces like Firstcry, Amazon, Myntra, Nykaa, etc., and at all 40 Mi Arcus retail outlets across the country.
Mi Arcus also announced the first outlet where the entire range is available in DLF Avenue Mall in Saket, New Delhi. The range is targeted towards parents, grandparents, and caregivers. Consumers can visit and explore the exciting range to discover the perfect outfits to celebrate the enduring friendship of Snoopy, Charlie Brown, and all their friends.
