The astute Business Head of Tea Culture of the World (TCW) at Society Tea (Amar Tea Private Limited)
Interview
- Can you share with us your journey from the medical field to becoming the Business Head of Tea Culture of the World at Society Tea?
Certainly. My journey began with a medical degree from Lokmanya Tilak Medical Hospital, followed by a master’s from GS Medical and KEM Hospital. However, in 2011, I recognized an untapped niche in India’s tea market and founded Tea Culture of the World. This marked a transformative moment where I combined my medical background with my passion for innovative tea offerings.
- What motivated you to venture into the tea industry, and how did you introduce unique herbal and flavored teas to the market?
It stemmed from a desire to introduce diversity and innovation into the tea industry. With a keen eye for untapped opportunities, I saw the potential to offer consumers a range of herbal and flavored teas that defied convention. Through rigorous research and development, we curated unique blends that captivated consumers’ palates and set TCW apart in the market.
- How did you manage to expand TCW’s footprint and secure partnerships with renowned brands and prestigious hotel chains?
Expansion and partnership were driven by our commitment to excellence and strategic foresight. By consistently delivering high-quality products and exceptional service, we earned the trust of renowned brands like Jet Airways and prestigious hotel chains. Our dedication to innovation and meeting the evolving needs of our partners allowed us to secure these valuable partnerships.
- Strategies for the future?
We will continue to curate unique tea offerings, expand our market presence, and forge strategic partnerships. Additionally, we will remain agile and adaptive to industry trends and consumer preferences, ensuring that TCW remains at the forefront of the luxury tea segment in India.
About Dr Rupali
Dr Rupali has steered an extraordinary journey marked by innovation, resilience, and a relentless pursuit of excellence. Armed with a medical degree from Lokmanya Tilak Medical Hospital and a Masters from GS Medical and KEM Hospital, Dr. Ambegaonkar’s foray into the tea industry in 2011 marked a transformative moment. Recognizing an untapped niche in India’s tea market, she founded TCW, introducing a diverse range of herbal and flavored teas that defied convention and captivated consumers’ palates. Beyond business, she is known for her advocacy for sustainability and community developmentSustainability and community development are integral aspects of TCW’s operations.
