Love Macadamia, an initiative by the World Macadamia Organization to promote macadamia nuts in India, is pleased to announce a strategic collaboration with Nature’s Basket. This partnership will make the marvelous macadamia nuts available in select stores across Delhi and Mumbai, providing consumers with easy access to their delicious taste and health benefits.

Speaking on the collaboration, Mansi Ahuja of Ampro Marketing who represents WMO in India said, “We are delighted to partner with Nature’s Basket to bring forth the benefits of macadamia nuts to a wider audience. This is a fantastic opportunity for consumers to discover different ways to incorporate macadamias into their daily diet, enhancing both flavor and nutrition.” 

Sampling & information dissemination activities will be conducted at select stores, providing consumers with the opportunity to taste and discover the delightful flavors of macadamia nuts. To enhance the in-store experience and highlight the promotions, various visual merchandising displays have been put up. 

Sachin Agarwal, COO, Nature’s Basket added “At Nature’s Basket, our goal is to provide our customers with the highest quality ingredients and enriching culinary experiences. This collaboration with Love Macadamia, featuring chef and nutritionist workshop and sampling activities, will inspire healthier eating habits and highlight the delightful versatility and health benefits of macadamia nuts.”  

As part of the ongoing strategy, Love Macadamia has onboarded renowned clinical dietician and nutritionist Nazneen Husein, to promote these marvelous nuts, leveraging her expertise and passion to raise awareness about the health benefits of incorporating macadamia nuts in daily diets. Nazneen Husein emphasizes the importance of good fats in maintaining a healthy lifestyle, recommending the consumption of 30 grams of macadamia nuts every day.