Get ready to groove: DaMENSCH and Vicky Kaushal introduce ‘A New Feeling’ in an innovative campaign
DaMENSCH, a leader in men’s innerwear and athleisure, has partnered with Vicky Kaushal to debut a groundbreaking music video ad campaign. The video kicks off with upbeat music inspired by the legendary R.D. Burman. However, it progresses with a surprise that one wouldn’t have ever guessed- the lyrics are gibberish. Almost indescribable. Because that’s what comfort with DaMENSCH is. A unique, new feeling that cannot be described in words.
DaMENSCH’s latest campaign offers a departure from traditional, machismo-driven ads typical in the innerwear segment. Teaming up with Vicky Kaushal, the brand celebrates comfort, confidence, and self-expression in a refreshing approach.
Expressing his feelings about this campaign, Vicky Kaushal said,” When the campaign idea was pitched to me, I was very happy to see a fresh and a different approach that represents a new age brand that DaMENSCH is . This new feeling is something you all need to experience to understand what we are trying to say through visuals”
Speaking about the campaign, Anurag Saboo, co-founder of DaMENSCH, said, “Our customers often struggled to describe how amazing they felt in a DaMENSCH, which sparked the idea for this ad. Comfort is an experience that needs to be felt, it is beyond words. Vicky Kaushal, known for his confidence and comfort in his individuality, is the perfect face for this campaign, and we’re thrilled to collaborate with him”
