Benetton, joined hands with Timex India, to introduce an exclusive line of watches in the Indian market. This one-of-a-kind collaboration is part of a licensing deal where Benetton India will be at the forefront of creative inspiration. Stemming from the brand’s DNA of colors and social, while Timex India will spearhead the overall designing, manufacturing and distribution. Slated to be in launch in the second quarter of the current financial year. The ‘Timewear’ collection will demonstrate the core brand ethos of both Benetton & Timex. The collection will bespeak contemporary designs, democratic price points and sustainable options, backed by high quality manufacturing. The product portfolio for men, women and kids will span across four key categories of Signature, Sport, Iconic. And most importantly Social, with an end to end sustainable collection.
The partnership which is exclusive to the Indian market, is a strategic business move for both Benetton and Timex. To deepen footprint and reach in the country.
About Benetton Group and United Colors of Benetton:
Benetton Group is one of the best-known fashion companies in the world, present in the most important markets with a network of over 4,400 stores and a workforce of over 7000 employees. A responsible group that plans for the future and lives in the present – with a watchful eye to the environment(sourcing 58% sustainable cotton), to human dignity, and to a society in transformation – the Group has a consolidated identity comprised of colour, authentic fashion, quality at democratic prices and passion for its work. These values are reflecting in the strong, dynamic personalities of the United Colors of Benetton and Sisley brands.
About Timex Group
Further, Timex Group designs, manufactures and markets innovative timepieces around the world. Timex Group is a privately-held company headquartered in Middlebury, Connecticut with multiple operating units and over 3,000 employees worldwide. As one of the largest watch makers in the world, Timex Group companies produce watches under a number of well-known brands, including Timex, Nautica, Guess, GC, Salvatore Ferragamo, Versace, Versus, Ted Baker, Missoni and Furla.
