On the occasion of Holi, Bajaj Allianz Life released an endearing digital campaign #BuraNaMano featuring Ayushmann Khurrana, its brand ambassador. The one-minute video is everything we want to hear today. As it brings out the message of celebrating the diversity in thoughts and perspective around us. Just as different colours make the festival more beautiful. The campaign is also about how the several different ideas. And thoughts we all have, make us a diverse, yet collective unit. Which can co-exist with different thoughts.
Youth icon Ayushmann Khurrana who is known for spreading socially relevant messages. Through his unique choice of films is the best pick for promoting the powerful and topical message of #BuraNaMano by the brand.
Chandramohan Mehra, Chief Marketing Officer, Bajaj Allianz Life said. “The campaign reflects on widely prevalent behaviour about strong resistance to engage divergent views. Moreover, quite evident on WhatsApp groups. Social media or even a family dinner table. #BuraNaMano campaign celebrates the power of co-existence of contrasting views. Which enable us to find creative solutions for our collective lifegoals.”
About Bajaj Allianz Life Insurance
Bajaj Allianz Life is one of the leading private life insurance companies in India. The Company is a partnership between two powerful and successful entities in their own right – Bajaj Finserv Limited, one of India’s most diversified non-banking financial institution and Allianz SE, one of world’s leading asset manager and insurer.
Commencing its operations in 2001, Bajaj Allianz Life has in less than two decades expanded its presence across the country. It serves millions of customers through its 511 branches, 80,000+ agents (as on 31 December 2020), and comprehensive set of trusted partners and via its online sales channel. The Company’s brand promise of Life Goals. Done. Drives it to launch innovative insurance solutions, including the revolutionary RoMC (Return of Mortality Charges), a feature in some of its new-age ULIPs, and thereby becoming the first company to do so. Bajaj Allianz Life has constantly transformed to offer tech-enabled state-of-the-art services to enhance customer delight. The Company continues to engage with customers through several unique platforms, and has secured a place in the Guinness Book of World Records with the Bajaj Allianz Life Plankathon 2020.
