Bollywood actor, Bhumi Pednekar joins forces with M·A·C Cosmetics for the much anticipated 29th year of its pioneer VIVA GLAM charitable initiative, which supports healthy futures and equal rights for all. With this launch, Bhumi joins the ranks of past VIVA GLAM ambassadors including icons over the years, including Miley Cyrus, Elton John, Mary J. Blige, Rosalia and Ricky Martin. makes so much sense as she is an
Bhumi Pednekar, VIVA GLAM 28 Ambassador
“I am humbled, honored, and excited to be M·A·C VIVA GLAM’s first ever India Ambassador. Being a M·A·C girl at heart, this initiative only makes my love for the brand, even stronger. I genuinely believe that it is each of our responsibility to support healthy futures and equal rights now, and for the future generations. I am thrilled to help spread awareness of this amazing initiative with my own VIVA GLAM Lipstick. This lipstick going to be a big step in the right direction, it does not just look good but also gives back 100%.”
This lipstick marks a significant milestone since M·A·C VIVA GLAM’s inception in 1994, which has raised over half a billion dollars in charitable donations. M·A·C Cosmetics is proud to contribute to a cause that aligns with its values. By channeling the power of beauty, M·A·C aims to create a positive ripple effect in society and inspire others to make a difference.
“We are thrilled to have Bhumi as the face of our latest VIVA GLAM campaign. Bhumi perfectly embodies the essence of Indian beauty and the core values of M·A·C Cosmetics and together, this campaign will amplify the message of inclusivity and further drive positive change”, said Karen Thompson, Brand Manager, M·A·C Cosmetics India.
Talking about the latest launch, Sonic Sarawate, Global Artist for M·A·C Cosmetics India says, “Viva Glam Lipsticks are always iconic, and its superior formula & shades speak for itself. Viva Glam X Bhumi Pednekar lipstick is in the powder kiss formula that give a zero-shine look of a matte lipstick with the cushiony, lightweight feel of a balm. The shade has been handpicked by Bhumi and what makes it even more special. Infact, one of the core reasons for my longstanding relationship with MAC is their strong sense of social responsibility.
Through VIVA GLAM BHUMI PEDNEKAR, M·A·C Cosmetics India will expand their partnership with two key VIVA GLAM grantees in India in the coming year – Organization for Friends, Energies, and Resources (OFFER) & Committed Communities Development Trust (CCDT). Continuing their long-standing relationship with OFFER, this lipstick will help support Anandaghar, a palliative care program for children living with HIV/AIDS in the outskirts of Kolkata. It is a unique program that takes care of boarding, food, medical requirement, schooling & tuition fees as well as co-curricular activities for the effected children. The goal of the initiative is to provide all the privileges a child deserves, so that they seamlessly compete and establish themselves in the society as grown-up adults. Through the program with CCDT, focus on empowering adolescents to be able to contribute meaningfully to their own development related to SRHR (sexual reproductive health and rights) and influence the environment positively.
The Viva Glam Bhumi Pednekar lipstick is a limited-edition lipstick co-created by Bhumi Pednekar and M·A·C Cosmetics. It represents their unwavering dedication to making a positive impact as 100% of the proceeds from sale of this lipstick will go to local organizations that support women and girls, HIV/AIDS relief efforts and the LGBTQIA+ community. VIVA GLAM BHUMI PEDNEKAR is a weightless moisture-matte lipstick that delivers a blur of soft-focus pink color. The beautiful pink bullet comes housed in a never seen before, golden glitter case and is perfectly complemented by Bhumi’s personal touch—a signature on the stunning art deco packaging. This exclusive combination is set to captivate beauty enthusiasts and collectors alike, making it an absolute must-have.
Retail Price: INR 2,200
Available:
Viva Glam Bhumi Pednekar lipstick available starting 7th July 2023. Shop the range online on maccosmetics.in, nykaa.com, myntra.com, shoppersstop.com and offline across all MAC, Nykaa & Shoppers Stop stores in India.
