Streetwear label HUEMN is all set to bring their latest creations to the runway in collaboration with boAt, whilst celebrating 10 years in the industry. boAt is recognized for its stylish and quality products that offer a great sound experience that resonates with the millennial. The products have almost turned into fashion accessories that are now set to complement HUEMN’s upcoming collection.
The showcase will be presented on day 3 of FDCI x Lakmé Fashion Week to be held from 23-27 March, in New Delhi.
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Aman Gupta, Co-Founder and Chief Marketing Officer, boAt
“We are absolutely thrilled to partner with Huemn for FDCI X Lakme Fashion Week. boAt & Huemn have a similar vision to revolutionize the industry with their vibrant and modish product offerings. With this collaboration, we aim to show off some of our funkiest audio wear for people who love to experiment with their looks.”
Pranav Misra, Co-Founder, Huemn
“As we celebrate HUEMN’s 10 years journey in the Fashion Industry, partnering with BoAt for this presentation was seamless. Both the brands have created a unique culture around them and consistently pushed boundaries in the community”
Shyma Shetty, Co-Founder, Huemn
“Huemn and boAt share a synergy that celebrates inspired living; and we’re very excited to partner with this homegrown powerhouse”
boAt, India’s #1 earwear brand (As per the IDC Q32021) offers well-designed, innovative, and distinctive fashionable lifestyle-oriented audio wear and smart wearables at attractive price points targeted at a young and widely addressable audience within India. Driven by millennials, the brand often comes up with exciting campaigns to resonate with its users. Embarking on the purpose of #DoWhatFloatsYourboAt, the brand is supporting the voice of the generation that is not afraid to be unconventional, and live truly uninhibited. And extending the purpose, this year boAt through FDCI X Lakme Fashion Week will be collaborating with Huemn, a cultural provocateur streetwear label that like boAt embraces the diversity, uniqueness and pride of wearing one’s passion and opinion. The collaboration will harness the dynamic audio-visual experience of telling stories and breathing style with the boAt x Huemn show this season.
HUEMN’s vision since inception was to represent an inclusive and powerful sentiment through a constantly evolving social landscape and the collaboration with boAt does just that. The collection being presented this season echoes a sense of sophistication and artistic abandon coupled with contrasts that go on to reflect the choices an individual makes, empowered by inner strength.
In true HUEMN fashion, the garments created display hand-drawn prints, inclusive fits, and meticulously handcrafted textures. The signature handmade HUEMN gorilla also weaves its way through the ensembles, a reminder of the ever-evolving HUEMN. All their creations are accentuated by boAt’s uber-cool wearables and together, this collection is set to bring forth a unique flair to the runway.
By Bringing style to wearables, boAt over the years has built a loyal community by merging technology and fashion to create a holistic consumer-focused product portfolio. Through boAt’s past collaborations with India’s top designers like Masaba Gupta & Kunal Rawal, the brand has co-created a stylish and premium range of audio products catering to every fashion fanatic, making it the first-ever audio brand to be present at the FDCI X Lakme Fashion Week!
