The collaboration between Carysil Limited and the Bollywood Wives, including Neelam Kothari Soni, Maheep Kapoor, Bhavana Pandey, and Seema Sajdeh, is an exciting development in the world of kitchen sinks and built-in appliances. The cast of the popular reality show, “Fabulous Lives of Bollywood Wives,” which airs on Netflix, joined forces with Carysil to introduce the company’s new and exquisite designs at the ACETECH ’23 Exhibition in Mumbai.
One highlight of the collaboration was an exclusive cook-off event called ‘Get Set Cook,’ where the wives showcased their unique cooking styles and the seamless functionality of Carysil’s appliances. Chirag Parekh, Chairman and Managing Director of Carysil Limited, expressed enthusiasm about the partnership, emphasizing the alignment of the Bollywood Wives’ passion for design and style with Carysil’s dedication to creating functional and design-forward products. The collaboration aims to inspire homeowners and designers to transform their kitchens into spaces that combine elegance and efficiency. This innovative partnership brings together the worlds of design, style, and functionality in the context of kitchen appliances and sinks.
The collaboration between Carysil Limited and the Bollywood Wives not only introduces a new collection but also harmonizes Carysil’s impeccable craftsmanship with the distinctive tastes and styles of these famous personalities. The collaboration was officially unveiled at an event where renowned Chef Varun Inamdar conducted a masterclass, preparing an appetizing pulao and dessert, followed by a cook-off competition among the four ladies.
In addition to the presence of the Bollywood Wives, renowned interior designer Sussanne Khan, founder of The Charcoal Project, showcased Carysil’s mesmerizing innovations at the ACETECH exhibition. The products on display included the new Nova Series faucets and the fully loaded Waltz Workstation sinks, introducing new standards in kitchen luxury.
Carysil’s exciting events didn’t stop there. They also unveiled an exclusive collaboration with jewelry designer Farah Khan, presenting a beautiful array of kitchen sink accessories, further enhancing the brand’s innovative and stylish offerings in the world of kitchen sinks and built-in appliances.
In a joint quote the Bollywood Wives stated, “We are thrilled to be a part of this collaboration with Carysil. The collaboration promises to be a fun and engaging showcase of our individual styles, all while highlighting the exceptional functionality and elegance of the brand. We can’t wait for everyone to see the exciting results of this campaign and hope this partnership goes a long way!”
