Natural diamonds have been synonymous with the notion of love since centuries. Often called ‘The Ultimate Symbol of Love’, real diamonds have served as the perfect gift for as long as we can remember. The month of February brings in the season of love and we can certainly feel the warmth all around us. This charming atmosphere sets the perfect mood for gifting something dear to your loved ones and showing your significant other just how much you mean to them; and what is a better gift than something that has stood the test of time itself?
If you look at how they are formed, natural diamonds are the product of millions of years of geological activity. They are formed deep within the earth’s mantle, where immense heat and pressure cause carbon atoms to crystallize and form diamonds, making them one of the hardest substances on earth. This symbolizes the strength and resilience that is required to maintain a healthy and strong relationship over time. It’s truly amazing to think that a diamond that we give to our loved ones today could have taken millions of years to form, making it one of the earth’s most precious resources. Suvankar Sen, MD and CEO, Senco Gold and Diamonds, speaks about the creation of diamonds and advocates the perfect love diamond this season. He says, “Diamonds need to have the right natural conditions to form, along with precise craftsmanship to create a brilliant and shining diamond, which has emotional and economic worth. The ‘Perfect Love’ diamonds by Senco Gold and Diamonds are a good example of the same. With a perfectly cut and aligned symmetry that creates the shape of a heart and arrow, they serve as the perfect ode to the season of love.”
Today, the term ‘love’ as we know it, has changed in more ways than one. It has transcended from being just associated with romance. Speaking about how the perception of love has evolved over the years and how natural diamonds have played a part, Richa Singh, Managing Director – India and Middle East, Natural Diamond Council, says, “It’s that time of the year, where we appreciate the most priceless bonds of our lives. The concept of love has now restyled itself from the vintage era of just being about the romance between couples, to being an occasion of boundless endearment for every relationship that holds a space in your heart. Natural diamonds understand this expression of the modern consumer, and are reflective of the feelings that this day evokes in us. From applauding the inherent resilience of relationships that stand tall through the rigours of lives, to sealing that bond of admiration and care in the most unspoken way, celebrating the unique – one-of-a-kind equation between the 2 people, natural diamonds are the perfect heirlooms of memories. These diamonds are affirmations of moments big or small and an honest display of ‘your love, your way’.”
When it comes to choosing a gift that signifies your love to your s/o, it is important to choose something that will hold its value over time. Natural diamonds are a perfect example of the same. In fact, real diamonds are one of the most valuable and sought-after gemstones in the world. This is because they are rare, durable, and have an enduring appeal. When you give a diamond as a gift, you are not only giving a beautiful and meaningful token of your love, but also a valuable investment that can be passed down through generations as an heirloom. Dr. Pratap Kamath, Managing Director, Abaran Timeless Jewellery, says, “The old adage ‘Diamonds are a girl’s best friend’, remains relevant to date. A gift to the person whom you adore and cherish is best expressed with a real diamond, which has stood the test of time to finally adorn a human. Inherent characteristics like strength, resilience and unique carbon atom bonds make them everlasting perfect heirlooms. Being rare makes a natural diamond a rock cherished forever.”
Natural diamonds are also incredibly rare. After a highly selective process, only extremely specific and curated diamonds are deemed suitable for use in jewellery, making each diamond a unique and special gift. This rarity is one of the reasons why diamonds hold such high value, and why they are such a prized possession. Their timeless appeal is why diamonds have been the ultimate symbol of love and commitment for centuries, and they continue to hold that same significance today. A diamond is a gift that will never go out of style, and it will be treasured for years to come. Prerna Khurana, Director, Khurana Jewellery House, says, “Natural diamonds are a perfect gift for your loved ones, as they are synonymous with eternity & rarity. They speak volumes of your sparkling relationship, your ability to shine with your loved one by your side. And just like you find your partner to be precious for you, they deserve nothing less than a precious real diamond to seal that bond.”
It is no surprise that natural diamonds are incredibly versatile; they can be used in a variety of jewellery pieces, from engagement rings to necklaces, to earrings, and even bracelets. This versatility allows you to choose a gift that perfectly suits your loved one’s style and preferences. And, with so many different diamond cuts and settings to choose from, you can create a truly unique and personalized gift that is tailored to your partner. Hence, they also hold a symbolic meaning that is truly special and are an emblem of commitment and devotion, making them the highest expression of unconditional love. A real diamond is a gift that is given with the promise of a lifetime of love and happiness. It’s a symbol of the bond shared by two people, no matter what the relationship might be, and a constant reminder of the love and joy that they share.
Moreover, natural diamonds are ethically and sustainably sourced. The diamond industry has come a long way in recent years, and today, more than ever, diamonds are being mined in a responsible and ethical manner. The natural diamond industry is committed to promoting ethical and sustainable diamond sourcing practices and it’s a moment of pride to state that the vast majority of diamonds on the market today are ethically sourced. When you purchase a natural diamond, you can be rest assured that it has been sourced responsibly and ethically. This means that not only are you giving a beautiful and meaningful gift, but you are also contributing to the well-being of the communities and environments where diamonds are mined.
Hence, it would certainly be a difficult task to find a more meaningful gift than a real diamond for your loved one. Owing to their evergreen legacy, natural diamonds have proved to be the ideal gift 100 years before, continue to be the ideal gift today, and will continue to be the ideal gift 100 years in the future.
