D’Decor, the makers of soft furnishing fabrics unveiled its revolutionary soft furnishing brand ‘FabriCare – High Performance Fabrics by D’Decor’ with Bollywood stars Alia Bhatt and Shah Rukh Khan.
The collaboration between Bollywood’s iconic duo, Shah Rukh Khan and Alia Bhatt, in the brand film for FabriCare by D’Decor marks a significant step in the launch of this product. The film aims to convey the concept of “Beauty that needs no protection” through a visually appealing and engaging narrative.
Set against the backdrop of a beautifully designed home, the brand film unfolds a captivating story. In this narrative, the serene beauty of the environment is threatened by unexpected and unwanted visitors. This scenario sets the stage for the central theme of the brand film – the concept of protection and care for the beauty around us.
Through a skillful blend of action and entertainment, FabriCare by D’Decor brings together the talents of Alia Bhatt and Shah Rukh Khan. The presence of these two iconic actors adds a touch of their unique charm and appeal to the story, making it relatable and engaging for the audience.
Youtube link: https://www.youtube.com/watch?v=_1Tk-2uCTrc
Speaking about the campaign, Nikita Desai – VP – Strategy, Brand and Business Excellence says “Consumers’ experience with curtain and upholstery in their homes is filled with anxiety arising from the fear of tarnishing their furnishings. The key insight that the FabriCare campaign rests on is ‘Beautiful things do not need to be fragile and achieving strength and beauty if made possible will liberate the consumer from restrictions.’ This insight led to a creative thought ‘Don’t Handle with Care’ – a call to our consumers to live carefree within their homes with FabriCare!”
“I have been with D’Decor for more than 13 years now and it is one brand that is home to me in every sense of the word. Having seen the brand grow with every passing year, it fills me with immense pride to see the launch of their new brand FabriCare – High Performance Fabrics by D’Decor. I am sure, like D’Decor, FabriCare will also beautify many, many homes and give more power to the consumers to live stress free without worrying about the mishaps on their couch or curtains.” – Shah Rukh Khan – Brand Ambassador – FabriCare by D’Decor
“I am extremely happy to be part of the D’Decor family which has dressed beautiful homes across the world. When beauty meets high performance, durability and functionality, you get FabriCare – High Performance Fabrics by D’Decor. I am really looking forward to our journey together,” – Alia Bhatt – Brand Ambassador – FabriCare by D’Decor.
“Having invested heavily on research and quality checks we are confident that the performance of our fabrics will exceed expectations and hence we are offering a three year limited warranty, the only brand to offer a warranty in home furnishing fabrics.” – Ajay Arora – Managing Director, D’Decor Home Fabrics Pvt Ltd
“From organic spaces to plush luxurious settings, we have it all at FabriCare. FabriCare, from the House of D’Decor is positioned to fulfil the Indian consumer’s needs and home decor requirements, giving them multiple color & design options along with High Performance, Easy Care & more…!” – Simone Arora, Creative Director – D’Decor Home Fabrics Pvt.Ltd.
Highlights
FabriCare by D’Decor stands out with its diverse collection of upholstery and curtain fabrics, offering customers an extensive range to choose from. With over 800 SKUs (Stock Keeping Units), the brand presents a wide variety of options for consumers. These SKUs encompass different fabric types, colors, patterns, and designs to cater to various tastes and preferences.
his team combines their fabric expertise with a keen understanding of both international trends and Indian consumer preferences. This fusion of global influences and local sensibilities ensures that the designs resonate with a wide audience and capture the essence of contemporary interior decor.
visit https://fabricare.ddecor.com/
Credits-
Creative Agency : 82.5 Communications
Production House : Dharma 2.0
Director : Vasan Bala
