SPRING/SUMMER 2021
STYLE AND SUSTAINABLE FREEDOM
Giorgio Armani, ever attentive to the issue of environmental responsibility, continues to pursue the brand’s responsible approach with Emporio Armani Eyewear, presenting in 2021 a selection of eyewear made in eco-friendly materials.
The focus on sustainability takes shape through a series of coordinated responsible actions: from product design and construction, to the use of recycled materials, and continued communications aligned to initiatives planned throughout the upcoming year.
The ADV campaign, shot in Milan, attained EMA Gold Seal Green certification from the Environment Media Association. A sustainable agenda set early in the shoot phase ensured considerable savings were made in resources and a consequent reduction in greenhouse gas emissions. Those remaining were then offset by supporting Agrocortex, a REDD+ off-setting project aimed at preserving biodiversity and combating climate change. The collection’s display materials and connected packaging are equally designed with minimal impact in mind. In fact, they are produced with 100% recyclable FSC paper and
cardboard. The product packaging has also been addressed and is made from materials such as recycled polyester. No part of the process has been left untouched.
EA 4162
– Large, feminine cat-eye sunglasses. They are made from bio-acetate, a material mainly deriving from natural elements, and form part of the collection’s sustainable selection. The model is available in glossy black and in a new green version with streaks. The tone-on-tone gradient lenses are also made from a material partially deriving from renewable sources. The temples bear the Emporio Armani logo.
EA 4163
– Square sunglasses. The frames of this model are made from transparent bioacetate, a material that partially derives from natural and sustainable sources, with partially bio-based lenses. Available in transparent green with brown lenses or in glossy black with crystal temples and smoke grey gradient lenses. Emporio Armani logo on the temples.
EA 3179
– Optical glasses with rectangular lenses and minimalist frames, made from bio-acetate deriving mainly from renewable sources. Available in transparent green or in glossy black with transparent grey temples, they sport a white Emporio Armani logo on the temples.
EA 3180
– Panto optical glasses with soft profiles. This model is part of the Emporio Armani sustainable design project. Elegant and feminine, they are made from bioacetate, a material that partially derives from renewable, biodegradable and recyclable sources. Available in glossy black or with a refined green streak design, with Emporio Armani logo on the sinuous temples.
