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Exploring Diwali Gifting story opportunities for premium beverage brands – Sonnets by Tata Coffee and 1868 by Tata Tea – for the festive season


Two premium beverage brands under Tata Consumer Products – Sonnets by Tata Coffee, which is a single origin reserve coffee range and 1868 by Tata Tea, which is a range of artisanal tea with unique, off-beat flavours.  Both Sonnets and 1868 are premium, luxury products with a motive to provide a superior experience. The flavours and blends are unique yet authentic, unheard yet exotic, and are perfect Diwali gift options, as they are all about indulgence.

Sonnets by Tata Coffee is a range of Reserve Single Origin Limited Edition Coffee produced from high quality Arabica coffee beans.

The term ‘Reserve’ indicates that the coffee is only available in a limited quantity and is being released at the perfect time to maximize flavourWhereas, ‘Single-origin’ means that the beans come from a single estate, region, producer, and a special separated coffee lot that has a specific process or unique flavour.

1868 by Tata Tea is a collection of specially curated tea blends that are inspired by India. These teas are paired with spices, flavours, fruits and flowers that celebrate the diversity with each carefully selected variant having its own unique story to tell. 1868 is a celebration of truly Indian tea stories.

What sets the brand apart are the incredibly exotic and off-beat tea flavours that are crafted to appeal to the senses – Paan cardamom, Caramel Green Chilli, Mango Mint, Spicy Guava, Darjeeling Spring Blossom, amongst several others.

1868 –  https://www.instagram.com/1868bytatatea/

Sonnets – https://www.instagram.com/sonnetsbytatacoffeeindia/

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