Capsule Collection
Under the direction of Kim Jones and Kim Kardashian West, FENDI and SKIMS debut a collection which unites the aesthetic codes of the respective brands to create a capsule wardrobe for the modern woman. “The idea for the collaboration came about when my team and I were sitting around a table at the studio in Rome,” explains Jones. “Suddenly, all the women went silent and started looking at their phones. I didn’t know what was going on, but they were waiting for the launch of the new SKIMS collection. It was then that I thought: let’s do something together.” “Both FENDI and SKIMS have a cultural power very different from each other, but equally as strong,” reflects Kim Kardashian West. “We share a desire to push boundaries, think differently and challenge convention which is why we found so much common ground collaborating on this collection together.”Drawing upon sketches from an archival FENDI collection first presented by Karl Lagerfeld in 1979 which placed a focal point on twisted tube tops, pop colors and tight sashes, FENDI x SKIMS combines the focus on fit and form SKIMS is known for, transporting into both the past and present of the FENDI universe.
Form-fitting silhouettes materialize in velvet engineered for support, while a gradient series ofneutral shades are meticulously crafted into bonded leather dresses that draw upon Roman aesthetics to offer statuesque transformation. Bold colors saturatecontemporary beach and shapewear, while a hybrid FENDI x SKIMS logo appears on reversible skin-tight jersey, embossed into knitwear, printed across underwear and hosiery and writ large across recycled nylon sportswear. “The innovation in fabrics and fit typical to SKIMS paired with the luxury and quality of Fendi may feel unexpected to some people, but the similarities between our creative vision and goals are so closely aligned,” notes Kim Kardashian West. “It’s that tension that excites me.”Accessories appear in a complimentary palette: a standout array of brightly colored FENDI icons appear alongside neutral tones,from Peekaboo and FENDI First to the newBaguette Chain and signature Sunshine Shopperin 3D FF logo, available also in their Mini and Nano versions. For footwear, FENDI debuted a shearling hiking sandal imbued with a distinctly LA energy, alongside an array of new iterations of the FENDI First heel.
The SKIMS mission of creating solutions for all women is directly mirrored within that of FENDI. “My FENDI is about creating something for every woman, every different shape – and that’s something at the heart of SKIMS too,” explains Kim Jones. “Kim Kardashian West is doing a lot to celebrate inclusivity-including her admirable work with social justice in America-and as a hard-working woman with a family, she is constantly striving to do her best. These values are something to celebrate.”“Kim Jones and I have been close friends for years,” continues Kim Kardashian West,“I love his creative spirit and how he understands luxury in a way that makes total sense for how people want to dress. He works extremely hard, and as a workaholic myself, I recognize and admire the passion he puts into everything he does.”Here, the two forces unite.
The FENDI x SKIMS collection will launch on 9thNovember 2021 at 6.00 am US – PST time, 9.00 am US – EST time, 3.00 pm Italy time, 9.00 pm Asia-HK time on www.fendiskims.com and be available at select FENDI stores and retailers globally.
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ABOUT FENDI
The house of FENDI was established by Adele and Edoardo Fendi in Rome in 1925. The opening of the first FENDI boutique – a handbag shop and fur workshop followed. Soon winning international acclaim, FENDI emerged as a brand renowned for its elegance, craftsmanship, innovation and style. The collaboration with the late Karl Lagerfeld began back in 1965 and lasted 54 years, in 1992 Silvia Venturini Fendi seconded him in the Artistic Direction. In 1994 she is given responsibility of Leather Goods Accessories and then the direction of the Menswear line. In 2000 the LVMH Group acquires FENDI becoming in 2001 its majority shareholder. In September 2020 Kim Jones is appointed Artistic Director of Couture and Womenswear, while Delfina Delettrez Fendi, fourth generation of the Fendi family, joins the Maison as Artistic Director of Jewelry.Today FENDI is synonymous with quality, tradition, experimentation and creativity.
ABOUT SKIMS
Co-founded in 2019 by Kim Kardashian West and Jens Grede, SKIMS is the solutions-orientated brand creating the next generation of underwear, loungewear and shapewear and setting new standards by providing solutions for every body. From technically constructed shapewear that enhances your curves to underwear that stretches to twice its size, the brand’s goal is to consistently innovate on the past and advance the industry. SKIMS sells directly through its website (SKIMS.com) and through select partnerships with retailers including Galeries Lafayette, Nordstrom, Selfridges, SSENSE, Ounass, David Jones and Net-a-Porter.
