IIFA25 Marks 25 Years of Cinematic Brilliance and Global Unity with a Grand Silver Jubilee Celebration in Jaipur, Rajasthan 2025
The International Indian Film Academy (IIFA) Weekend & Awards is gearing up to mark a monumental milestone—its historic Silver Jubilee edition. This extraordinary celebration of 25 years of Indian cinema’s global influence will take place in the enchanting Pink City of Jaipur, Rajasthan, on March 8th and 9th, 2025.
This year’s theme, “Silver is the New Gold,” beautifully captures the essence of IIFA’s journey—silver symbolizing tradition and achievement, and gold embodying brilliance and future aspirations. Over the past 25 years, IIFA has grown into a global platform that celebrates cinematic excellence, cultural connections, and storytelling that transcends borders.
Jaipur: The Perfect Host
Rajasthan, known as the “Land of Kings,” is a treasure trove of rich cultural heritage, vibrant traditions, and architectural marvels. Its grand forts, royal palaces, and timeless artistry provide a stunning backdrop for IIFA’s grand celebration. From Jaipur’s intricate jewellery and textiles to its delectable cuisine, the Pink City’s charm and grandeur set the stage for an unforgettable cinematic event.
Highlights of the Silver Jubilee Celebration
A Three-Day Extravaganza
The IIFA 2025 festivities will begin on Saturday, March 8th, with the debut of the Sobha Realty IIFA Digital Awards Co-Presented by NEXA, celebrating innovation in OTT and digital entertainment. The grand finale on Sunday, March 9th, will feature the iconic NEXA Presents IIFA Awards Co-Presented by Sobha Realty, honoring the best in Indian cinema and its impact on global audiences.
Star-Studded Lineup
Bollywood megastars, South Indian cinema icons, and OTT platform talents will unite with global dignitaries, fans, and cinema enthusiasts for a spectacular show. Shah Rukh Khan, a cherished figure in IIFA’s 25-year journey, shared his excitement, stating:
“IIFA is not just an event; it’s a legacy that celebrates the power of storytelling and artistic brilliance. Celebrating its Silver Jubilee in Jaipur is nothing short of magical.”
Kartik Aaryan will make his debut as the host for this grand celebration, while Nora Fatehi will mesmerize audiences with her electrifying performance.
Ms. Diya Kumari, Hon’ble Deputy Chief Minister of Rajasthan, warmly welcomed the 25th Silver Jubilee Edition of the prestigious IIFA Awards in Jaipur. She expressed her pride in aligning with Prime Minister Narendra Modi’s vision to boost tourism through innovation, showcasing Rajasthan’s vibrant culture and regal heritage as the perfect backdrop for this iconic event. The 3-day celebration promises to honor cinematic excellence while driving investment and growth in the state’s tourism sector.
Maruti Suzuki’s Senior Executive Officer, Mr. Partho Banerjee, highlighted NEXA’s nine-year partnership with IIFA, unveiling the E-Vitara, their first electric SUV, as a glimpse into the future of mobility.
Bollywood superstar Shah Rukh Khan shared his excitement at the Mumbai press conference, reflecting on IIFA’s legacy and its global impact over 25 years. Kartik Aaryan, making his debut as the host, and Nora Fatehi, ready to enthrall audiences with her performance, added star power to the event.
Andre Timmins, Co-Founder of IIFA, lauded this milestone, envisioning the event as a transformative platform bridging cultures and celebrating cinematic brilliance. Rajasthan’s regal charm will transform Jaipur into a pulsating hub for Indian cinema, creating unforgettable global experiences and cementing IIFA’s legacy in the world of entertainment.
A Star-Studded Legacy
From Shah Rukh Khan to Nora Fatehi, and collaborations with esteemed partners like Zee Entertainment, Zomato, and Sobha Realty, the Silver Jubilee Edition promises to set new benchmarks. Fans eagerly await this cinematic spectacle, honoring 25 years of excellence, cultural exchange, and artistic brilliance.
Sustainability at its Core
This year, IIFA introduces the IIFA Green Challenge, a collaboration with Challenge for Green (CFG), Rajasthan’s Forest & Environment Ministry, and Industry Ministry. For every attendee—be it a guest, celebrity, or ticket buyer—a tree will be planted. The #IIFA25 Garden will honor past winners, symbolizing IIFA’s ongoing commitment to sustainability, water conservation, and women empowerment.
Partnership Highlights
- NEXA: Celebrating nine years of partnership with IIFA, Maruti Suzuki India Limited will unveil the E-Vitara, their first electric SUV, showcasing the future of sustainable mobility.
- Sobha Realty: Continuing their association as the title sponsor, Sobha Realty will present the first-ever IIFA Digital Awards, celebrating the evolution of entertainment in the digital era.
- Zee Entertainment: As the official broadcast partner for the second year, Zee aims to amplify the event’s global reach through their expansive digital and linear platforms.
Looking Ahead
IIFA 2025 promises to be the most spectacular celebration in its 25-year history, uniting fans, artists, and dignitaries from across the globe. With a blend of tradition, innovation, and cinematic brilliance, this iconic event will honor Indian cinema’s legacy while shaping a future filled with creativity and connection.
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