This is indeed a significant milestone for Manish Malhotra and a proud moment for Indian Couture. The opening of his flagship store at the prestigious Fashion Avenue of the Dubai Mall not only symbolizes his personal success but also reflects the global recognition of Indian fashion.
The 5000 square feet ivory-clad palatial store, showcasing “The India Story,” is a testament to Manish Malhotra’s dedication to preserving and promoting the diverse and rich heritage of Indian craftsmanship. By incorporating elements such as Chikankari from Mijwan, artisanal threads from Kashmir, Zardosi craftsmanship, and his signature sequins, he is not only presenting the beauty of Indian textiles but also supporting local artisans across the country.
The inclusion of his High Jewlery line adds another layer of luxury and glamour to the store, creating a comprehensive experience for customers. The store’s location at the Fashion Avenue in Dubai Mall, a hub for luxury and high-end fashion, further emphasizes the global appeal of Manish Malhotra’s brand.
As the first Indian designer to secure a spot at this renowned luxury destination, Manish Malhotra is breaking new ground and opening doors for Indian designers to showcase their talent on an international platform. This move signifies the globalization of Indian fashion and marks a pivotal moment in the industry’s evolution.
The opening of this flagship store not only expands Manish Malhotra’s brand globally but also contributes to the elevation of Indian fashion on the world stage. It’s a celebration of craftsmanship, culture, and creativity, and it will undoubtedly inspire other Indian designers to reach for similar heights in the global fashion landscape.
Reflecting on this special occasion, Manish Malhotra shared, “I feel emotional for it has always been my cherished dream to bring the rich artistry of Indian designs, exquisite embroideries, and craftsmanship to a global platform. Representing Modern-day India, that is also deeply rooted in tradition, culture, and luxurious heritage but constantly evolving. This store reflects my warm house, where every person who walks in is embraced by Indian culture and hospitality.
The exquisite store was meticulously crafted by the talented Gauri Khan, who collaborated closely with Manish Malhotra to materialize his grand vision for his inaugural global store.
“A fusion of opulence and grandeur, designing Manish’s store in Dubai was a great experience. My designs tie in the majestic creations of Manish clothes to highlight and showcase every detail as we follow similar design sensibilities.”, said Gauri Khan.
