Second and largest-to-date Indya Luxe Store opens in New Delhi after Bengaluru
More Openings Planned Over This Financial Year
Indya by Shivani Poddar opened its second and largest Indya Luxe store in India this September (after the first store opened in Bengaluru this June) at Rajouri Garden, New Delhi. The idea of opening a wedding store is to provide customers with a comprehensive experience of the brand, showcasing everything it has to offer.
The Goals
- The goal of these Indya Luxe stores is to offer customers a comprehensive experience of the brand. This includes showcasing the entire Indya Luxe wedding wear line, non-bridal segments, ready-to-wear ranges, and collections from recent designer collaborations.
- The company is focused on expanding its retail presence in India and plans to establish 8–10 wedding stores under the Indya Luxe brand during the current financial year. This expansion aims to bring the Indya Luxe experience to customers in various cities across the country.
- To increase the contribution of Luxe stores to Indya’s business. The goal is to raise the Luxe brand’s contribution from 7-8 percent to 35–40 percent in the next 12 months.
- The newest Indya Luxe Store in New Delhi will also feature a collection from their recent collaboration with designer duo Rohit Gandhi & Rahul Khanna, named “Roshni ” to celebrate the festive season with vibrant colors and designs.
- The company’s vision is to create the first cross-region omnichannel occasion and wedding wear brand for women with “Indya Luxe.”
Shivani Poddar, CEO and Founder, Indya & Faballey.
“With the onset of the festive and wedding seasons, it is the perfect opportunity for our customers to experience Indya’s complete essence and get an end-to-end feel of the entire brand, what we offer, and of course, become a one-stop destination for all things ‘wedding’. More so, we recognize New Delhi as a key market for designer wear, and we believe that Indya’s vision to make designer aesthetics accessible to everyone fits beautifully with the culture of the city. Hence, this new store will also display all our recent designer collaborations under one roof, where customers can get an exclusive preview”.
About Shivani Poddar
A goal-driven and process-oriented entrepreneur who co-founded High Street Essentials Pvt. Ltd. in 2012. Aimed at the modern Indian woman, High Street Essentials operates two brands under its wing: Faballey, a rapid fashion label for western apparel and accessories, and Indya, a distinctive line of modern Indian wear that now has many sub-brands under its belt, including Indya Luxe (premium wedding wear), Indya Raas (everyday ethnic wear), and Miss Indya (ethnic wear for girls aged 3–14 years). The brand has successfully collaborated with and launched capsule collections by designers like Varun Bahl, Ridhi Mehra, Rimzim Dadu, Payal Singhal, Nikhil Thampi, and Ashish N Soni and continues to take a step forward in democratising designer fashion for the Indian woman at an accessible price point.
