Two Designers Chosen to Showcase for it
The 31st batch of the coveted talent discovery program–GenNext. Has announced two winners who will be showcasing at the upcoming INIFD FDCI X Lakmé Fashion Week.
Since its inception in 2006, GenNext has introduced over 200 designers and has created a mentorship. A program that has brought a wave of innovation in the industry. The two winning designers Label Rahul Dasgupta by Rahul Dasgupta and Raffughar by Wajahat Rather were chosen through a virtual jury selection process.
The selected designers will be presenting their creations at ‘INIFD presents GenNext’ an eagerly awaited show at the joint fashion week being organized by Lakmé, RISE Worldwide (formerly IMG Reliance); and Fashion Design Council of India (FDCI),scheduled to be held between 16th to 21st March 2021.
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The applicants were required to submit a video montage of their ensembles to complement their presentation. The applicants were shortlisted, and selected designerspresented their collections digitally to an expert jury comprising Ace Designer – Gaurav Gupta; Journalist, Author- Sujata Assomull;Fashion Consultant and GenNext Mentor – Sabina Chopra;Fashion Stylist & Creative Director –Gautam Kalra; Aashni& Co. owner-Aashni Shah; Headof Innovations, Lakmé– Ashwath Swaminathan and Head- Lifestyle Businesses, Rise Worldwide- Jaspreet Chandok.
Having been through a competitive selection process, the winning GenNext designers were then taken through a series of Masterclasses over three days with Sabina Chopra, the Lakmé Fashion Week team as well as industry experts. The sessions were host to help the winners understand the importance of brand building, guide them on the principles of business and marketing and were also given feedback and advice on their upcoming showcase and collection.
The INFID presents GenNext program has been recognize for identifying and providing young and talented designers. With an opportunity to enhance their skills and take the centre stage in the fashion industry. This season too, like the last, will give the rising stars the opportunity to showcase their ensembles to the world, virtually.