‘THE AVANT GARDE AFFAIR’
Hailing from a business family, Isha has always been mesmerized by fashion since her early years. Crafting an authentic trajectory for herself, she has curated an Avant-Garde vision for her label Roseroom, that pays reverence to the woman she creates for. Isha initiated her journey step by step with her master’s degree from NIFT, New Delhi. She then went forward with her major’s degree in Garment Making Technology (GMT), followed by a Fashion Design specialisation from the FIT, New York. Experiencing success with patience and perseverance with her family-owned garment export house, she finally found her calling within the Indian fashion fraternity with Roseroom, launched in 2014.
The brand recently launched its first flagship store at New Delhi’s Ambawatta, One Mehrauli. The store is designed keeping in mind ‘luxury meets modernity’, bringing in rays of light, positivity, and hope. The store has European white and gold interiors adorned with grand chandeliers and a glimpse of floral tints that connect with a classic, timeless and unique woman.
Their recent collection is done keeping in mind ‘day to dinner’ as a key focus. The exquisite craftsmanship which is the essence of Roseroom remains an axis of the collection. Each individual garment speaks volumes of the amalgamation of limitless inspirations, mood boards, and creativity born from travel, art, architecture, and history.
Meticulous detailing and timeless silhouettes are showcased with tiers & ruffles, dainty necklines, and dramatic sleeves. Reams of feminine drapes in layers of sheer fabrics are carefully selected with subtle hints of lurex which makes an outfit perfect for celebrating special occasions!
Furthermore, their powerful pantsuit range is done tastefully keeping in mind the independent women of today.
If there is an adjective that sums up the brand’s aesthetic in all facets, it is ‘exclusive’. The choice of fabric and intricate craftsmanship truly celebrates the Indian heritage clubbed with the modern-day silhouette, and their vision to maintain the equilibrium between the different ages, world, and cultures.
To Checkout more from Fashion, Click here
