Abu Jani Sandeep Khosla’s music video ‘Jogi‘ is an ode to fashion and music alike. Directed by Neha Sharma and starring supermodel extraordinaires Arjun Rampal, Nayanika Chatterjee, Sheetal Mallar, Carol Gracias, Laxmi Rana, Dino Morea, Dayana Erappa and Rikee Chaterjee, it features a modern rendition of the folk song ‘Ranjha Jogi Ho Gaya’. The song is composed by musical duo ‘Burudu’ and sung beautifully by Isheeta Chakrvarty. ‘Jogi’ was shot along with the docu-video ‘The Return of The Muse’ because if there’s one thing that Abu Sandeep love as much as fashion – it is music.
Music Video Link: https://www.instagram.com/reel/C1uAekDLsFF/?igsh=Zm0weDJjeWI2bDYw
PICTURE CREDIT–GURI SEKHON
The atmosphere on set was one of exuberant chaos – a marvelous marriage of fun and fabulosity. A 350-year-old generational property in Goa was the location for this project. Its original Portuguese aesthetic is flawlessly maintained to this day, making it the ideal companion for AJSK couture which is always a love letter to history. Alila Diwa made a picturesque vision in the poolside shots seen in the film. More than 100 people worked tirelessly over 3 days for ‘The Return of the Muse’ and ‘Jogi’. Pranay and Shounak of ‘Who Wore What When’ styled the garments.
Among the collections featured, ‘Gota’, ‘Dangler’, ‘Byzantine’ and ‘Navratan’ are seen prominently alongside stunning pieces from numerous other collections crafted with equally adored traditional techniques like Vasli, Zardozi, Mirrorwork and more. The male models are styled in MARD by Abu Sandeep. Every garment is indulgently detailed to reflect the celebratory energy that inspired this grand shoot. From embellished hoods in dramatic silhouettes to a plethora of pearls that dance as gracefully as their wearer, the garments have a life of their own. The collections feature Angrakhas, sarees, ghagras, skirts, jackets and numerous other Indian, Western and Indo-Western silhouettes.
The music video also offers a glittering glimpse of jewellery and footwear by Abu Jani Sandeep Khosla. Abu Sandeep comment, “We have been working on jewellery for the past eight months. It’s a very exciting expression of our creativity and it is slated to be launched soon”.
Speaking about the music, Sandeep adds “I told Burudu’s Nakul and Sahil that the music should radiate the spirit of an anthem. I was also keen to do a folk Punjabi song. We explored the options and chose Jogi because its lyrics speak of Heer Ranjha, the eternally famous lovers of Punjab. Nakul and Sahil worked their quintessential magic and here we have a rendition of Jogi like never before beautifully sung by Isheeta Chakrvarty!”
‘Jogi’, in this context, refers to a person devoted to love.
Abu Sandeep –
“We cannot just limit love to romance. Love is a feeling that goes beyond the beloved. It’s a way of being and a way of seeing. We are devoted to our art which is fundamentally our labour of love.
2023 was a year full of ups and downs. We learn, laugh and move on like we always do. We wanted to welcome 2024 with a sense of celebration and that’s how ‘The Return of the Muse’ and ‘Jogi’ happened. After all, our hope for the future has much to do with our gratitude for the past. And so, we collaborated with our original muses to revisit our creative roots. 2024 will see many of our traditional techniques reinterpreted into fresh fashion.”
A Film by Abu Jani Sandeep Khosla
Arjun Rampal @rampal72
Nayanika Chatterjee @nayanikac1
Sheetal Mallar @sheetalrmallar
Carol Gracias @carolmgracias
Lakshmi Rana @lakshmirana
Dino Morea @thedinomorea
Directed by: Neha Sharma @nehaandthemoon
Jewellery: Abu Jani Sandeep Khosla
Original Music: Burudu ft. Isheeta Chakrvarty @burudumusic@isheeta.c
Stylists: Who Wore What When @who_wore_what_when
Hair & Makeup: Daniel Bauer & Daniel Bauer Academy @danielcbauer@danielbaueracademy
Models:
Alex Sandarilic @iamaleksandarilic
Rikee Chatterjee @rikeec
Vivek Dhiman @vivekdhiman007
Dayana Erappa @dayanaerappa
Eugenia Belousova @eugeniya.belousova
Gurjiwan Sekhon @guriboy.co
Brunaa Valim @brunaa.valim
Bernardo Siilva @bernadosiilva__
Divyansh Tank @divyanshtankofficial
Priya Singh @priyaa__singhh__
Vaishnavi @whyshish
Assistant Director: Sahil Gada @the_hobglobin
Editor Ashwin Ajit @ashwinajit
Cinematographer : Vishnu tenkayala @vishnutenkayala
AC : Prateek khullar
@prateekkkhullar
Philippe Calia
@philippecalia
Colorist : Harsh Dandotiya @harshdandotiya
Reels & BTS: Shiv Khandelvwal @shivkhandelvwal
Still Photographer: Ram Shergill @ramshergill
Set Design: A Wonder Room by Abu Sandeep @awonderroom
Production House: April Studios @april.studios
Public Relations: Tandem Communication @tandem.digital
