Joy Personal Care, skincare brand from the aegis of RSH Global, has announced Bollywood actress, Disha Patani as an ambassador for its sunscreen category in India. Additionally, to cater to the growing demand for sun protection products, the brand also announced the launch of six new sunscreen products in a variety of forms, including creams, gels and serums, allowing people to choose the product that works best for their skin type. A campaign introducing Disha and the new product range also went live across digital and social media platforms.
Joy Personal Care’s ‘Hello Sun’ sunscreen range has introduced three new products in a cream format, containing the key ingredient Titanium dioxide which helps reflect UV A & UVB rays. These include All Day Active Ultra Matte Dry Touch with SPF 50 PA++++, Matifying Natural tone tinted sunscreen SPF 50 PA+++, and Chemical-free Mineral sunscreen SPF 50 PA+++. Additionally, the brand has launched a Gel sunscreen, Joy Revivify Ultralight Invisible Sunscreen Daily Wear Gel SPF 45 PA+++ with Aloe Vera that soothes skin. Additionally, to meet the needs of new-age consumers, the brand has also launched two products in the serum category – Vitamin C+ Niacinamide Glow Booster Sunscreen Serum SPF 40 PA+++, and Sunblock & Anti-Tan Daily Brightening Body Serum SPF 35 PA+++. These serums provide protection against harmful UV rays, retain skin moisture, and brighten skin without leaving any white residue.
Disha Patani will be featured in a campaign aimed at promoting awareness for Joy’s newly launched product range. The Digital Video Content released today will be showcased across YouTube and social media channels, emphasizing the advantages of using Joy’s latest sunscreen, which not only offers superior protection from damaging rays but also maintains the skin’s health. As a part of the campaign, a TVC with Disha will also be rolled out in the coming month during the men’s T20 cricket league.
