Sustainable Story
Day Two
TENCEL™ PRESENTED AN EXQUISITE POETIC INDIAN COLLECTION BY ANJU MODI
Anju Modi’s “Damayanti” collection is inspired by the ethereal paintings of top Indian artist Raja Ravi Varma whose muse was Damayanti, The vibrant hues of the popular 6-yard drape were edged artistically with contrasting shimmering borders that faithfully kept the Raja Ravi Varma inspiration in firm control.
Detailing&Technique
Anju’s look for the show reflected the western techniques and styles The graceful saris were organic while the hand-crafted silhouettes spoke a design language all of their own. Anju’s design philosophy balanced perfectly with TENCEL™ lyocell and modal fibers for the new collection. The TENCEL™ fiber brand’s dedication to eco-friendly and impeccable quality products was aligned with Anju Modi’s brand.The saris were richly embellished with hand embroidery and draped in various traditional forms.
Showstopper
Actress Sanjana Sanghi in a black/gold draped dhoti, maroon bralette, topped with a black, velvet, embroidered bolero and a royal purple dupatta with gold motifs.
Anju Modi
“The Lenzing Group’s dedication to being the industry’s innovation leader by offering eco-friendly, innovative, and impeccable quality products proves to be in alignment with the brand values at Anju Modi. The collection made from TENCEL™ Lyocell and Modal fibre gracefully captures the essence of Raja Ravi Varma’s painting style and aesthetic and will bring forth a romantic nostalgia on the runway.”
