NEXA Collaborates With Celebrated Couturier JJ Valaya to Present JJV. Kapurthala
NEXA, the premium automotive experience brand has announced its collaboration with renowned designer and celebrated couturier JJ Valaya to showcase a unique collection from his bridge-to-luxury brand JJV.Kapurthala at Lakmé Fashion Week x FDCI to be held from 9th-12th March in Mumbai at Jio World Garden.
Attached and appended below is the press release for the announcement. Also attached is a picture of Mr. Shashank Srivastava, Senior Executive Officer, Marketing and Sales, Maruti Suzuki India Limited and JJ Valaya from their recent visit to the JJV store where they revealed the first look of the outfit, from the collection to be showcased at Lakmé Fashion Week x FDCI.
NEXA and Lakmé Fashion Week X FDCI, over their long-standing partnership have presented several exceptional showcases with well-known designers that have left the audience enthralled. This season, NEXA, the premium automotive experience brand has announced its collaboration with renowned designer and celebrated couturier JJ Valaya to showcase a unique collection from his bridge-to-luxury brand JJV.Kapurthala at Lakmé Fashion Week x FDCI to be held from 9th-12th March in Mumbai at Jio World Garden.
Perfectly integrating the aesthetic of NEXA and JJ Valaya’s style and grandeur, the partnership aims to present a showcase that is modern, elegant and yet one that blends beautifully into Indian sensibilities.
JJV.Kapurthala is an occasion wear brand that revolves around the spirit of travel and is based on the travelogues of Maharaja Jagatjit Singh of Kapurthala, also known as the Paris of Punjab. The bridge-to-luxury brand retains the distinct innovative signature of the JJ Valaya ethos yet is a global label for the modern millennial who likes to be prepared for celebrations wherever they may travel. The special collection to be presented by JJV in partnership with NEXA borrows nuances from the Maharaja’s travel and presents them as an experimental and premium line of contemporary interpretations.
Commenting on the association, Mr. Shashank Srivastava, Senior Executive Officer, Marketing and Sales, Maruti Suzuki India Limited said, “Since NEXA’s inaugural partnership with Lakmé Fashion Week X FDCI, we have always worked with eminent designers to create exceptional showcases that are a flawless amalgamation of fashion and NEXA’s brand values. We, at NEXA, celebrate the relentless spirit of creators who never stop exploring, innovating, influencing and experimenting and JJ Valaya is a true embodiment of this spirit. We are very excited to be collaborating with Mr. Valaya, as he presents his take on inspired travel through the design language of JJV.Kapurthala at Lakmé Fashion Week X FDCI while also showcasing our latest Compact SUV, The New FRONX which represents the New Shape of SUVs. We look forward to seeing the magic unfold on the runway this season.”
Sharing his thoughts on the collaboration, JJ Valaya said, “I am thrilled to work with NEXA on a very special runway presentation for Lakmé Fashion Week X FDCI. This collection is sophisticated and modern yet steeped in traditional elegance which matches seamlessly with NEXA’s sensibilities. This collection, besides showcasing the signature VALAYA colours prints and patterns also plays extensively with NEXA colours namely Blue, Black and Ivory.”
