The National Basketball Association (NBA) and Lakmé Fashion Weekcollaborated to celebrate “NBA 75,” the league’s landmark 75th Anniversary Season in 2021-22.
As part of the collaboration, the NBA and Lakmé Fashion Week offered fashion designers from across India the opportunity to submit designs for an “NBA 75” collection. The selected designs were evaluated by a panel comprising fashion designers, industry experts and local influencers.
Scoring a point in the NBA ‘basket’ was the winner, Ananya Modi Jain from New Delhi with her label ALL2DEFY. In the business for the past four years, NBA X Ananya Modi gave the basketball culture a bit of pizzazz with the zingy look. The embellishments were inspired by the court design, net, ball and NBA logo that projected a fresh streetwear vibe. It was an all- weather, all-purpose line with reversible Tees, bralettes, sweatshirts, shorts, joggers, skirts, hoodies with graphics that projected great humour.
The cuts and silhouettes were easy, yet versatile and will turn the garments into “must have” wardrobe essentials. Ananya used digital prints, patchwork and reversible technology for the scuba and mesh fabrics that will turn the looks into great conversation starters.
The winner will be mentored by a leading fashion expert and work alongside the NBA on a capsule collection to commemorate NBA 75. The NBA 75 range, which will include jerseys, t-shirts, headwear, sweatpants, hoodies, jackets and other apparel, will be unveiled at Lakmé Fashion Week in March 2022 and will be available for purchase on NBAStore.in and at select retail destinations shortly after.
