WazirX NFT Marketplace joined hands with FDCI X Lakmé Fashion Week and introduced Non-Fungible Tokens (NFTs) by India’s leading couturier Manish Malhotra.
Non-Fungible Tokens have captivated the world of fashion and art, creating a market where digital versions of garments and accessories are linked to unique blockchain hosted tokens. This partnership marked the entrance of India’s fashion industry in digital assets – a step towards integrating tech innovations with fashion via blockchain technology.
An interesting and informative discussion took place to highlight the importance of the collaboration for this programme. The panellists for the discussion were moderated by Sujata Assomull, Journalist and Author. On the panel were Manish Malhotra, India’s leading couturier, revivalist and costume designer, Jaspreet Chandok, Head RISE Fashion and Lifestyle, Nischal Shetty, CEO & Founder WazirX and Vishakha Singh, VP at WazirX NFT Marketplace.The panellists broadly discussed what exactly are NFTs as well as the Lakmé Fashion Week’s partnership with WazirX NFT Marketplace. In addition, the talking points included, how NFTs can be a parallel revenue generation medium for artists, the role of NFTs in revolutionizing Indian fashion.
Manish Malhotra created 5 exclusive NFTs on the WazirX NFT Marketplace in collaboration with FDCI X Lakmé Fashion Week which were launched and sold within seconds, a record time.
Deepika Padukone saree sketch:
Style and substance, Manish Malhotra’s hand-drawn sketch is one of the most popular royal
blue saree worn by Deepika Padukone, who played the role of ‘Naina Talwar’ in the movie ‘Yeh
Jawani Hai Diwani.’ It reflects the character’s transition phase from self-inhibited to free-spirited.
The best seller Manish Malhotra Saree of 2013 continues to stay relevant in every girl’s
traditional wardrobe to date.
Alia Bhatt sketch:
Chikankari is the oldest form of art in India, an embroidery introduced by Nur Jahan. Manish
Malhotra’s hand-drawn sketch illustrates the revival of the craft in its modernized form by the
women of Mijwan Welfare Society, an NGO founded by Shabana Azmi, Namrata Goyal, and
Manish Malhotra to extend support to female artisans by generating education and employment.
The ace actor Alia Bhatt adorned this beautiful creation in 2018 and took the internet by storm
as she made heads turn in Chikankari’s demure glamour
Kareena Kapoor outfit :
Even the stars fall for you. Manish Malhotra created a custom-made constellation sketch for
megastar Kareena Kapoor to make a starry appearance on the red carpet of HT’s Most Stylish
Awards, 2019. The GIF illustrates the merge of traditional art and modern technology
Manish Malhotra
“NFTs are a complete gamechanger and absolutely something that the Indian industry needs to consider and move towards. Realizing my NFT’s got sold in seconds, I was grateful to accomplish this technological breakthrough. I can see so many new possibilities emerge for artisans and the creator’s community. I’m looking forward to further explore the extent of the new-age technology.”
