Nike and retail partner, Camp India Pvt Ltd., recently unveiled the capital city’s pinnacle expression of sport and wellness, Nike Delhi at Select CITYWALK on November 23. The store, brings a renewed focus on women and member services to inspire Delhi-ites make sport a daily habit.
With a wide range of Nike products across running, training, lifestyle, yoga and basketball, the store’s newly refurbished layout plays to Nike’s three guiding principles of bringing access to sport; adding value to the local community; and creating a destination that brings members and consumers closer to one another.
Built with the intention to innovate and elevate the women’s shopping journey, Nike Delhi services include Women’s First Hour, where female members get prioritised shopping and appointment hours to browse without having to queue up; bra and tights fittings; as well as exclusive styling sessions for their family and friends.An exciting new edition is the latest offering: Nike By You, which brings an assortment of hyperlocal products to allow Nike members personalise their totes and tees with designs created by local artists, customise caps with iconic Nike embroidered patches or have dubraes and aglets heat-pressed with initials or favourite numbers.
As customers become more discerning about improving their performance, treadmill trials will also be offered to test shoes prior to purchase. Nike Delhi houses products dedicated to performance such as Vaporfly and Alphafly shoes that are worn by Nike athletes like Shelly Ann Fraser Price, Mo Farah and Eliud Kipchoge.
“Nike Delhi is a meeting point of sport, culture, youth and style,” said Tarundeep Singh, Senior Director Nike Stores, Southeast Asia & India. “The store has been thoughtfully redesigned to bring the best of innovations for the fitness enthusiasts, serve women better, create more opportunities for kids to get active and offer a seamless end-to-end consumer experience to our members.”
Said Anand S Ahuja, Founder & Chairman of Camp India Pvt. Ltd.: “Nike Delhi has been the capital’s premiere destinations for sport lovers. In our 15th year of operation, we are creating a space that will encourage Nike loyalists to express themselves more whether it is through dance fitness, running, yoga, basketball Nike (M) maternity collection, sneakerheads or through Nike By You customisation, at the same time bring together this community and serve them in an personal way.”
Nike Delhi Challenge:
To inspire Delhi-ites make sport a daily habit, Nike Delhi has launched a challenge: to complete 100km in 21days. All a participant needs to do is to scan the QR code and log their progress on Nike Run Club [https://nikerunclub.sng.link/A6sko/96h7/r_292c11dfea]. All finishers will receive a Nike Delhi finisher tee. Are you up for it?
NBY designers
Kunel Gaur
Kunel Gaur is a creative director/designer whose personal visual style is inspired by functional design and brutalist architecture and design movement that emerged in the 1950s and has come to evolve as a response to the overwhelming use of embellishment on visual communication both online and offline. As a creative entrepreneur, Kunel’s initiatives have been featured on platforms like London Design Festival, Jerusalem Design Week, and TEDx. Kunel is also the Founder & Creative Director of Animal, a full-service creative agency.
Sudeepti Tucker
Sudeepti Tucker is an independent artist and illustrator from India. Creating in both analog and digital mediums, her work explores themes of nature, expression, and femininity, while opening up dialogues about roots, identity, and image.
In her personal narratives, she explores the complexities of navigating one’s inner and outer worlds and of the Self, inconsonance with nature.
She frequently exhibits her paintings at art fairs across the country; most recently she participated at Art Basel, Miami and Tao Art Gallery, Mumbai.
Background information:
Running innovations at Nike: Running is the heart of Nike. the company was founded on the handshake between a coach and his track athlete. Since then, it has been relentlessly focused on solving problems for runners.
Marathon & Road Racing: The NEXT% platform is the ultimate expression of Nike’s ambition to engineer footwear with measurable performance benefit. Now with an expanded offering including a new innovation developed specifically for athletes training and competing in shorter distance road events, each of these Nike road racing models adhere to the strict guidelines of World Athletics. Highlights include the Air Zoom Alphafly Next%, ZoomX Vaporfly Next% 2 and the new ZoomX Streakfly.
Sustainability-minded design is critical to help protect where runners train, live and compete. Just this past year the Alphafly Next Nature reimagined the record-breaking technology of Nike’s pinnacle marathon shoe through the lens of sustainable design. Designers and manufacturers dug into how performance footwear could be made with recycled materials, like recycled ZoomX foam and recycled Flyknit yarn, without sacrificing performance. The outcome was the Air Zoom Alphafly Next Nature, Nike’s first elite performance shoe made with at least 50% recycled content by weight.
The Nike Run Club (NRC) App lets consumers connect with friends and other runners through experiences and challenges —in the neighbourhood or across the globe.
Air Force 1: The AF-1 started on the basketball court but quickly took over the streets, studios and runways where it thrived, adopted and embraced by the communities that would drive it legacy.
Tested by college athletes and made immortal by some of the NBA’s most fearsome big men, the Nike Air Force 1 has crossed more than the boundary of court to street in the years since its 1982 launch.
This year, as it celebrates its 40th anniversary, one thing remains consistent: The communities and people who have adopted the sneaker and made it an icon, whether artist, ballplayer, chef, designer or you-name-it, prize the Air Force 1 for its toughness and resilience. They’ve also tweaked and twisted it to fit their needs, precipitating a dynamism that has granted the Air Force 1 comfort in any environment.
Nike (M) Maternity Collection: The Nike (M) maternity collection is a five-piece essentials capsule consisting of the Nike Dri-FIT Swoosh (M) Bra, NIke Dri-FIT (M) Tank, Nike Dri-FIT (M) Pullover, Nike Dri-FIT One (M) Leggings and Nike Dri-FIT One (M) Shorts that was created by combing through pregnancy data findings with analytics from more than 150,000 comparison scans of non-pregnant women against those of pregnant women. An example of Nike’s inclusive design philosophy, Nike (M) was designed and tested for mothers, by mothers, to give her the freedom to move however she wants throughout her entire pregnancy journey.
