Japanese fashion brand Onitsuka Tiger continues to present a contemporary collection that combines fashion with sports, and heritage with innovation.
In the Spring & Summer 2021 Collection, under the concept of “The Onitsuka Tiger Attitude”, not only the details of the products and the brand logo, but also each collection piece expresses the brand’s attitude.
This collection consists of four themes: “THE SAILING KITE”, “THE CLEAN LINES”, “THE VINTAGE IS NOW” and “THE WORKING PROGRESS”. The colors, cuts, and details of the products are an inspiration from the sails of a sailing ship that moves on the water with the movement of the wind.
- “THE SAILING KITE”: The design made of pieces of washer finish fabric sewn together with zig-zag stitching represents the sails of the sailing ship.
- “THE CLEAN LINES”: The nylon twill piece is resilient, yet supple and shiny to the touch, providing a rich impression.
- “THE VINTAGE IS NOW”: Inspire by vintage products of the past, the collection retains sporty elements, but fuses them with dresses, tops, and skirts for daily use.
- “THE WORKING PROGRESS”: Using soft beige and white colors as a base, piping and tier designs to sublimate the workwear into collection pieces.
For footwear, the latest models combining archival elements from Onitsuka Tiger’s past with contemporary designs. Inspired by archival shoes from the 1970s, the “ACROMOUNT” combines fabric and leather with a vintage feel. The “DENTIGRE MX” is born as a hybrid model that combines elements of the popular, long-selling models with the “DENTIGRE” released in the 2020 Autumn & Winter Collection. The “TAI-CHI-REB™️ SOCK MT” features the Onitsuka Tiger Stripes sewn into the upper to make it feel like it is one with the foot, while utilizing the slim form that is characteristic of tai chi shoes.
The color palette consists of highlight colors such as orange and sax blue, clean lines in solid black, and vintage colors like burgundy and turquoise, keeping the Onitsuka Tiger spirit intact and mixing it with contemporary pieces to offer fresh styles for all times.
Onitsuka Tiger Creative Director
■Andrea Pompilio
Born in Italy. Andrea grew up in a highly creative environment: his father being an architect, his mother a painter, and his grandmother ran a boutique, and had a dream to be a fashion designer when he was a child. He graduated from Pesaro’s Art Institute and then moved to Milan to study at IstitutoMarangon where he obtained the fashion design master’s degree. After gaining experience with various renowned brands, he presented his signature brand in AW 2011. Then, after collaborating with Onitsuka Tiger, Andrea became the creative director and has been in this position ever since.
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ACROMOUNT DENTRIGRE MX DENTIGRE STRAP TAI-CHI-REB SOCK MT
In 1949, KihachiroOnitsuka established Onitsuka Co., Ltd., the forerunner of ASICS. The brand began with a commitment to promoting youth health, and since then, the Onitsuka Tiger Stripes have become synonymous with one of the most world-renowned athletic brands. The legend lives on today in the fusion of Japanese heritage and modern flair. With designs ranging from updated classic silhouettes to refreshing new styles and collaborations with like-minded artists and cultural connoisseurs, the spirit of Japan resonates in each new collection of Onitsuka Tiger shoes, apparel and accessories.
Visit www.onitsukatiger.com
The stripe design featured on the sides of the Onitsuka Tiger shoes is a registered trademark of ASICS Corporation. The wording “Onitsuka Tiger” and the logo of “Onitsuka Tiger” used herein are registered trademarks of ASICS corporation.