Cellar 33’s Stellar Showcase at ProWine India 2024 Brings Europe’s Finest to India
Cellar 33 made a memorable impact at ProWine India 2024, showcasing a curated portfolio of premium champagne, wine, and spirits that captivated an audience of industry professionals, sommeliers, and connoisseurs. Dedicated to premium beverages, Cellar 33’s presence at the event underscored its commitment to introducing Europe’s finest selections to the Indian market.
With 25 producers and 42 distinct offerings, Cellar 33’s showcase presented an exclusive collection that included 14 renowned Champagne producers, the iconic Crémant de Bordeaux, and standout selections from Château de Pressac and Château de Lacquy. A highlight of the event was the participation of global soil experts, Claude and Lydia Bourguignon, who shared insights on how terroir shapes the quality and character of wine.
“We are thrilled with the reception Cellar 33 received at ProWine India 2024,” said Amrita Singh, Co-Founder of Cellar 33. “Bringing our curated selection to the Indian market and engaging with such an enthusiastic audience was a testament to India’s growing appreciation for premium wines and spirits.”
Mattia Antonio Cianca, Co-Founder of Cellar 33, echoed her sentiments: “Our goal was to bridge the gap between Europe’s wine heritage and India’s rapidly evolving wine culture. We are excited to continue building connections that enhance the appreciation and enjoyment of these exceptional products in India.”
In addition to featuring premium champagnes and wines, Cellar 33’s exhibit introduced Archibald tonic, an artisanal degustation tonic that added a modern twist to the tasting experience. With its sophisticated presentation and elite selection, Cellar 33 set a new benchmark for ProWine India 2024, elevating expectations for future industry events.
About Cellar 33
Cellar 33 is the result of a shared passion for wine between Amrita Singh and Mattia Antonio Cianca. In 2020, their collaboration led to the creation of a distinguished partnership, culminating in the founding of Cellar 33 in 2023. Headquartered in Bordeaux with a focus on the Indian market, Cellar 33 is a premier import-export and marketing agency. The company is dedicated to curating and promoting an exclusive selection of champagne, wine, and spirits, building a strong business network across global markets, and offering unmatched branding and marketing expertise.
With a portfolio that includes participation in prestigious exhibitions like Vinexpo (Mumbai & Delhi) and ProWine India, Cellar 33 seamlessly blends decades of branding and marketing know-how with deep wine and sommelier expertise. This unique combination allows the agency to offer unparalleled insights and solutions, elevating brands within the elite wine and spirits community.
