HEER PRE FALL 2020Ridhi Mehra’s lexicon of eccentric and delicate details with the correct flare for drama has made her a favourite among neo-Indian brides. Echoing her signature styles in Heer, our Pre-Fall 2020 collection, the timeless ensembles in this collection draw reference to the classic Indian weddings but spun with western aesthetics.
Giving preference to the ‘maximal ethnic’ look in these creatives through bright hues like canary yellow, peach, apple green, ivory and gold, there is a shift of the concept of ‘voluminous silhouettes’ to lighter fabrics like chiffon, organza, net and silk.
The designer has defined the new-age bride who experiments yet stands as the glory of Indian fabrics through golden zari threads, cutdana and floral motifs.
“Heer is a tribute to the neo-classical bride-to-be! Someone who is free-spirited, while being deep-rooted in tradition. The collection has been inspired by the grandeur of Mughal carpets juxtaposed with modern Indian silhouettes, eclectic colors and rich heritage.”
– Ridhi Mehra, Creative Director
Tradition and culture in lines of Indian fashion are ever-evolving. The bride adorns an ivory-hued lehenga with Indian bridal ornamentation yet creating the vision of a chic, opulent aesthete, being an icon of the strong Indian bride led by her true girl brigade who stood through thick and thin.
