Ghee, a staple ingredient in every Indian home and a favourite of every grandma is quickly rising to the status of ‘healthy holy grail’. From digestion to skin conditions and beyond, ghee is stepping into the limelight as a one-stop remedy for everything that ails you.
Shankara, founded in 2001 has successfully wound together the ancient benefits of Ayurveda with modern skincare, creating a series of products that are both natural and highly effective.
The brand’s latest offering, the Gheesutra range, strives to harness the manifold benefits of India’s own magic elixir – Ghee. Made from A2 cow’s milk using the age-old method of Shata Dhauta Ghrita or literally ‘100 times washed ghee’, the ghee is treated by washing it 100 times in special copper vessels. This process serves to break down the fat molecules in the ghee into smaller parts, making the ghee smoother, creamier and more hydrating, while simultaneously rendering it less oily, more absorbent into the skin. The addition of natural floral essence lends a pleasant fragrance to the products.
While the numerous benefits of Ghee in Ayurveda are well known throughout the world, with the launch of the Gheesutra range of products, Shankara will be the first mainstream beauty brand to utilise the magic elixir in commercially available skincare, in conjunction with modern ingredients, actives and advanced knowledge of skincare. The brand spent over 18 months in R&D to perfect the 100% natural formulation, making it suitable for retail sale.
The first product from the range will be the Gheesutra Face Emulsion, which, in addition to the Shata Dhauta Ghrita, includes ingredients like Vitamin C, Hibiscus extract and Blue Pea Flower, each of which are known to be extremely powerful ingredients for skincare.
Packaged in an attractive glass jar, the Face Emulsion promises to promote production of collagen to fight aging, make the skin soft and supple, rejuvenate the skin and render a glow from within while protecting the skin barrier from harmful radiation. The deep hydrating power of the emulsion will penetrate to the deepest layer of the skin and repair damage from the inside out. The Gheesutra face emulsion promises improved hydration, smoother and softer skin, a reduction in pigmentation and healing of rosacea.
According to the Head of Shankara India ,Asha Katpitia, ‘Ghee is a magical ingredient and its benefits in skincare are almost unimaginable. By blending the Ayurvedic benefits of ghee with western skincare science and newer ingredients like Vitamin C and Blue Pea, I believe Gheesutra is the ideal amalgamation of old and new, traditional and modern.’
The Gheesutra range will include a Face Exfoliant, Lip Balm and Hand and Foot Cream, set to launch shortly after the Face Emulsion.
Price : INR 2550 for 30ml
Availability – www.shankara.in
Instagram – @shankaranaturalsindia
About Shankara
Since its inception in 2001, Shankara, inspired by Ayurveda, has been creating all-natural beauty and wellness products, handcrafted to the highest standards. Their offerings nourish the body, mind and spirit as they harmonise the ancient wisdom of the East and the modern scientific alchemy of the West to sustainably create a unique line of completely natural, result-oriented products.
Made with loving care, in small batches, their products seek to promote an overall sense of well-being, while promoting naturally beautiful skin. Shankara is committed to making the world a better place and donates its profits to social initiatives that range from the education of girls and women empowerment to river rejuvenation.
The Shankara Advantage
· A unique approach to Skincare – Blend the Best of Ayurvedic Herbs + Modern Actives (Vitamins, Peptides, amino acids, etc).
· 100% Natural: Infused with rich & active ingredients, all products are free from parabens, sulphates & harmful chemicals.
· Blends the best of Eastern Ayurvedic wisdom with Western advancement of modern science. Fast-acting products with a highly effective and natural delivery mechanism for visible results.
· Addresses root causes rather than masking symptoms.
· Net profits contribute to social causes.
· Proudly made with love in India and the USA.
· Global Award-Winner
· Revolutionising natural skincare since 2001
· Featured at prestigious hotel chains such as Mandarin Oriental, Four Seasons Hotel, Ceaser’s Palace (Las Vegas), Wynn and many more
