With the aim of spotlighting an unparalleled mango temptation, Slice® has teamed up with brand ambassador Kiara Advani to unveil its enticing summer campaign ‘Ras Aisa Ki Bas Na Chalega.’ This campaign aims to reinforce Slice®’s position as the ultimate companion for fulfilling insatiable mango cravings. Through a captivating brand film, it accentuates the irresistible mango charm that Slice® offers to its consumers, mirroring the unapologetic indulgence of biting into a juicy mango. The campaign peels back the layers of Slice®’s irresistible magic, transporting consumers to the luscious world of mango indulgence, where every sip is a journey without boundaries and inhibitions.
The film opens with the stunning Kiara Advani preparing to dazzle the ramp, her attention unexpectedly stolen by a Slice® bottle backstage. Enthralled by the irresistible mango allure, she grabs it, immersing herself in its unmatched temptation. In a surprising twist, a picture of a mango in the bottle comes alive and transforms into a real one, leaving her in awe. Kiara enchants the crew and audience by indulging in the captivating charm of the exceptional mango flavour with Slice®, culminating in a show-stopping moment on the ramp where she confidently relishes and savours Slice®, declaring ‘Ras Aisa Ki Bas Na Chalega.’
In a whirlwind of colour and flavour, the TVC celebrates the delicious chaos and unapologetic indulgence of biting into a juicy mango. With Slice®, it captures the essence of this irresistible journey, where inhibition is left behind, inviting consumers to dive into a world where every sip is an escape into mango bliss and unbridled indulgence. Through the TVC, Slice® truly embodies the messiness and indulgence of a real mango experience, making it the perfect companion for those seeking an authentic and uninhibited mango adventure.
Speaking on the campaign, Anuj Goyal, Associate Director, Slice and Tropicana, PepsiCo India said, “As a brand, Slice is profoundly treasured in the Indian market, striving to provide the closest taste to the authentic mango experience. Our latest summer campaign reflects the quintessential Slice approach to savouring the mango journey. The TVC revels in the delightful messiness and pure indulgence of savouring a mango, emphasising how Slice embodies the true essence of the real mango experience, free from any constraints or inhibitions. Kiara’s captivating personality and on-screen presence have impeccably elevated the film, embodying an irresistible allure synonymous with Slice’s brand persona. We are confident that the new film will deeply resonate with our consumers, aspiring for Slice to become their preferred summer beverage this season.”
Commenting on the film, Indian actress and Slice’s brand ambassador, Kiara Advani, said, “Collaborating with Slice is always a pleasure; their campaigns are incredibly captivating, entertaining, and timeless. This film holds a special place in my heart as it beautifully captures the irresistible allure of mangos, urging everyone to indulge and immerse themselves in its flavour with Slice. I’m thrilled for my fans to experience the film and join me in embracing the mango season with Slice.”
The new Slice® TVC will be amplified across TV, digital, outdoor, and social media with a 360-degree campaign. Slice® is available in single and multiple serve packs across all modern and traditional retail outlets in India, as well as on leading e-commerce platforms.
*Slice’s position of being the thickest and tastiest mango drink in India has been corroborated through a study by Nielsen IG
Credits:
Creative Agency: Knock Knock
Creative and account management: Sumati Singh & Harjot Narang
