SoulTree

Luxury Ayurvedic Beauty & Wellness brand SoulTree announces the launch of India’s 1st Ayurvedic Hemp Range

The Luxury Ayurvedic beauty and wellness brand SoulTree introduces India’s first Ayurvedic range of Hemp products with 100% pure, certified Organic Hemp Seed Oil. Formulated as per the tenets of rooted Ayurvedic traditions, SoulTree’s range of luxe Hemp-based products profoundly soothes, repairs, treats and nourishes the skin to unveil immaculate therapeutic and youthful radiance.

SoulTree is the world’s firstcertified organic ayurvedic brand and carries prestigious European Certification.All offerings in the SoulTree Hemp range come bearing the onerous COSMOS NATURAL certification by BDIH, Germany. The pristine new range consists of 10 rejuvenating products, including Ayurvedic Treatment Oil Facial Oil, Soothing Elixir Facial Serum, Treat & Nourish Youth Day Cream, Repairing & Regenerating Youth Night Cream, Comforting Ayurvedic Body Butter, Repair & Calm Under Eye Treatment, Nourish & Treat Ayurvedic Lip Butter, Detoxifying Oil-to-Foam Cleanser, Detoxifying Ayurvedic Clay Face Mask and Organic Hemp Seed Oil, along with the SoulTree iconic Kansa Massager, now in a dual-ended variant.

Mr. Nitin Passi, Managing Director, SoulTree says, “Hemp has a long history of therapeutic and remedial use in Ayurveda, and the entire SoulTree team is brimming with excitement to present India’s 1st Certified Natural, Ayurvedic Hemp range to the discerning beauty consumer.’’ He adds “This range further solidifies SoulTree’s commitment to bring sustainable, organic and efficacious contemporary Ayurvedic beauty & wellness solutions. AyurvedicVaidyas have specifically developed the range in SoulTreeAyurvedic Labs after meticulous research and trials.”

In Ayurvedic Medication, Hemp Seed Oil is particularly beneficial forVata (the elements of space and air) and helps balance Pitta (the elements of fire and water). The benefits of Hemp are woven into all notable indigenous Ayurvedic texts, like Charaka Samhita, Sushruta Samhita, and Shargandhara Samhita. In the Atharva Veda, Hemp is given a place in the five most sacred plants on the planet and dubbed as “Vijaya”, the one who conquers and “Siddhi”, subtle power or achievement, Ayurveda revers the prolific herb.

The humble Hemp grows vociferously in ideal conditions, making sustainable cultivation a breeze, and acts as a calming panacea for all skin conditions. In application since 2000 BCE in ancient India, Hemp has high and balanced essential fatty acid content (Omegas 3 and 6) and the rare gamma-linolenic acid (GLA). The ideal “golden” ratio of Omega 6 to Omega 3 unearths Youthful Radiance with AyurvedicKaya Kalp like none other. Most notably, Hemp renders balanced nutrition that treats and heals acne-prone, dry, rosacea-prone & sensitive skin.

“Hemp holds the secret to Ayurvedic Kaya Kalp, skin metamorphosis, and our inspiration with this range remains to unfold the powers of Transformative Ayurveda based on ancient wisdom”, shares Nitin Passi.

SoulTree’s luxurious Hemp range has been mindfully curated to allow patrons immense customisations in creating varied skin & hair care ritualistic Ayurvedic treatments tailored to their requirements. Consumers can pick their holistic Day to Night Skincare Routine, a Weekly Youthful Radiance Ritual, orTvakKantiRitual for improved skin elasticity and a therapeutic radiance. Not only is the range a sight to behold, but the balming fragrances and luxurious formulations also make for indulgent self-care rituals. Indulge yourself in blissful luxury with India’s First Ayurvedic& Organic Hemp Range by SoulTree, attractively pricedbetween ₹795-2795. The range is available at their exclusive flagship store in DLF Galleria, Gurugram and their online web store: www.soultree.in