Streax Professional Unveils the Future of Hair Fashion at MEGA SHOW 2024
Tashi Narula
Streax Professional, a renowned leader in the professional hair care industry, made a striking impact at the 5th edition of its MEGA SHOW 2024 in Delhi, further solidifying its reputation for innovation and expertise within the salon sector. Hosted at The Eros Hotel, this one-day event was a spectacular display of the latest in cutting-edge hair techniques and trend-setting styles, drawing in a crowd eager to witness the future of hair fashion.
After a successful launch in Mumbai on July 22nd, the Delhi edition of the MEGA SHOW provided an even more immersive experience, offering a dynamic platform for enthusiasts and professionals alike to explore the art of cut, color, and style. The event spotlighted six extraordinary looks from Streax Professional’s highly anticipated SPECTRUM collection, each one captivating the audience with its vibrant themes and versatile appeal. Designed to both educate and inspire, the event underscored Streax Professional’s unwavering commitment to elevating the skills and knowledge of its salon partners. This dedication to professional development reaffirms the brand’s standing as a fashion-forward authority in the beauty industry, one that consistently pushes the boundaries of creativity and technique.
The MEGA SHOW was not just about showcasing styles but also about imparting valuable knowledge through hands-on sessions and interactive demonstrations. These sessions highlighted the importance of continuous education, empowering salon professionals with the latest techniques and trends. The event’s educational focus was clear—Streax Professional is deeply committed to ensuring that its community of salonists stays ahead of the curve, blending international trends with practical, actionable techniques that can be seamlessly integrated into their daily practices.
Reflecting on the event’s success, Rochelle Chhabra, Head at Streax Professional, shared, “At Streax Professional, we firmly believe that education is the cornerstone of our industry. Our flagship event, the MEGA SHOW, is designed to equip the salon community with cutting-edge knowledge and skills. This premier platform offers comprehensive training on the latest international trends and advanced techniques, ensuring our professionals remain at the forefront of hair fashion. Our dedication to education ensures that global trends are not just introduced but are made accessible and adaptable for our salon community, enhancing their creativity and skill set.”
Chhabra further emphasized the significance of the SPECTRUM collection, stating, “The 5th edition of the MEGA SHOW proudly unveils the ground-breaking SPECTRUM collection. Building on the success of our past collections such as Retro Remix, Marigold, Mercurial, and Kaleidoscope, SPECTRUM showcases a stunning range of vibrant, sophisticated, and transformative colors. This collection is more than just new shades; it represents our dedication to innovation and creativity, embodying individuality, confidence, and style.”
Priyanka Puri, Senior Vice President of Marketing at Streax Professional, added, “At Streax Professional, we take pride in being trendsetters in the industry, expertly incorporating the latest international styles while maintaining a deep understanding of Indian hair. This unique insight allows us to adapt global trends to suit Indian hair and skin tones, ensuring that our offerings resonate with our clientele. The Streax Professional MEGA SHOW series exemplifies our commitment to the salon community by showcasing the latest trends and techniques. This year, we’re particularly excited to introduce the SPECTRUM Collection, which features innovative products like Funky Colors in Blue, Green, Yellow, and Orange. Additionally, we’ve launched our new Argan Secrets Hair Color – High Lift Shades. Each look is meticulously crafted to push boundaries and reflect the ever-evolving fashion landscape. Our mission, which began in Mumbai and expanded to Delhi, is to inspire and engage hair stylists and salonists across India with our vibrant, high-quality products as we continue our nationwide expansion.”
Vipul Chudasama, Creative Director at Streax Professional, highlighted the artistic and innovative aspects of the collection, noting, “The SPECTRUM Collection showcased at MEGA SHOW 2024 embodies the essence of contemporary beauty, blending innovation with artistry. It’s truly inspiring to witness our salon partners embrace these looks with such enthusiasm and creativity.”
Following the resounding success in both Mumbai and Delhi, Streax Professional is eagerly looking forward to bringing the MEGA SHOW 2024 to other major cities, including Ahmedabad, Guwahati, Kolkata, and Chandigarh. Each of these events promises to deliver an unparalleled experience of learning, creativity, and inspiration, further nurturing a community of highly skilled and fashion-forward salon professionals who are ready to redefine the beauty landscape.
