Sublime Life – India’s Pioneer Clean Beauty curator inaugurated a first of its kind offline store in Gurugram recently. Following the significant growth of the brand in the country through its e-commerce model, this new store offers the best curated brand’s of sustainable, ethical, effective and cruelty-free skincare products.
In recent years, the format of shopping might have moved from physical to digital, but the ‘try-before-you-buy’ concept still dominates. Designed to house the best selling products, Sublime Life aims to bring an extraordinary in-store experience for clean and vegan beauty lovers.
With a special focus on eco-conscious women in the age group of 25-45, the store is all set to provide a truly personalised experience to all its customers, along with novel solutions for their skin & hair concerns. Inclusive of over 125 skus across categories such as skincare, haircare, bath & body, make-up, and K-beauty, this flagship store will display over 16 pro-planet beauty brands. Ranging from concern based & ingredient focused exclusively available brands such as MartiDerm (Spain) to Faith In Nature (UK), and more, these products exude sustainable luxury and meaningful beauty in affordable prices ranging between INR 300 – INR 8,499.
Bookmarking its first offline footprint, Founder of Sublime Life, Deep Lalvani said, “Opening Sublime Life’s first stand alone store is an important milestone in our brand’s journey as a leading and pioneering curator of clean beauty brands. We envision to build a unique experience and engagement with consumers to meet their skincare, haircare and beauty requirements while playing a role of educating consumers on clean and sustainable options. We are extremely excited with some of the concepts and events we will bring in store and cannot wait to showcase this to the world.”
Being true to its values and ethos, Sublime Life wants its customers to experience its eco-conscious beauty curation in a truly environmentally sound way. The brand has made use of sustainable wooden planks, rubber wood (made up of recycled wood), and energy efficient LED lights to reduce consumption of electricity. Believe it or not, even the walls of the store are made up of flash bricks which are environmentally friendly.
With an aim to leave its footprint across India, Sublime Life is currently evaluating a roll out of 12 to 18 stores over the next 18 months and is assessing a larger round of fund raise for its growth acceleration across the ecosystem play.
Store Location
The Galleries, 32nd Avenue, Shop No. 17, NH-8, Sector 15 Part 2, Gurugram, Haryana 122001.
Opens from Monday to Sunday between 11:00 AM to 8:00 PM.
About Sublime Life:
Sublime Life is India’s pioneer Clean Beauty curator, which mindfully and consciously picks clean, cruelty-free, high performance beauty products that are good for you and the environment too. Our exclusion list ensures that every product on Sublime Life is safe and free from potentially harmful chemicals. Our focus is to provide the customer with highly effective, transparent brands & products that help them solve their problems. As a brand, environment-friendly practices are woven into our philosophy, such as providing plastic-free shipping and recycling old skincare empties. We are also India’s first plastic neutral platform. We aim to lead the Clean Beauty Movement in India by taking a strong step towards sustainability and a greener environment.
