An exclusive collaboration with the visionary fashion designer Tarun Tahiliani under Tanishq’s exclusive wedding sub-brand- Rivaah. The collection thoughtfully curated for metro brides beautifully encapsulates the essence of timeless traditions and culture while embracing the evolving preferences that resonate with today’s brides.This collaboration aims at redefining bridal elegance by combining Tarun Tahiliani’s signature embroideries, including Chikankari, Kashida, Zardosi, and Diamond, with Tanishq’s timeless jewelry Karigari techniques.
Key elements of the collection
- The collection places a strong emphasis on craftsmanship and the use of fine Indian embroideries, such as Chikankari and Kashida. Chikankari is known for its delicate white threadwork, while Kashida is characterized by colorful and intricate floral patterns. These embroideries are integrated into the collection to create ornate and elegant pieces.
- It offers a versatile range of jewelry suitable for various wedding occasions. This versatility allows brides to choose pieces that are suitable for both grand ceremonies and more intimate gatherings, accommodating the diverse requirements of Indian weddings.
- Has unique designs where opulence merges with extravagance, the jewelry pieces are designed to be luxurious and visually striking, reflecting the richness of Indian culture and tradition.
- The collection incorporates intricate and unique karigari techniques such as Rawa, Filigree, Chandak, and enamel work. These techniques add a level of detail and craftsmanship to the jewelry, making them stand out. Colored stones, referred to as “piroi,” are also included, offering brides exclusivity and uniqueness in their wedding ensembles.
- The delicate patterns and artistry highlight the rich origins of the karigari techniques used. This emphasis on tradition and heritage is combined with contemporary design preferences to create a jewelry line that resonates with modern brides.
Speaking on the launch of ‘Rivaah x Tarun Tahiliani, Ajoy Chawla, CEO Jewellery Division at Titan Company Limited said, “Rivaah x Tarun Tahiliani is a tale of collaboration rooted in shared design values and core principles, a synergy that empowers the modern Indian bride. It intertwines timeless traditions and exquisite craftsmanship, weaving a harmonious tapestry of handcrafted artistry and contemporary allure. Rivaah by Tanishq proudly unveils this exclusive partnership with visionary fashion designer Tarun Tahiliani. This collection gracefully captures the essence of age-old traditions while embracing the evolving tastes of the new-age brides. Marrying traditional techniques with modern sensibilities, it draws inspiration from Tahiliani’s iconic embroideries, promising to redefine bridal elegance with Tanishq’s timeless jewellery craftsmanship.”
Speaking on the launch of ‘Rivaah x Tarun Tahiliani’, Revathi Kant, Chief Design Officer, Titan Company Limited said, “The ‘Rivaah x Tarun Tahiliani’ collection is a testament to the synergy between timeless craftsmanship and modern elegance. This collaboration has enabled us to design jewellery that transcends eras and appeals to the modern bride. Taking inspiration from Tarun Tahiliani’s iconic embroideries, this collection speaks ethno-contemporary in all its magnificence. It’s particularly designed for the discerning new-age Indian bride who loves to participate in her wedding. The collection is a glorious celebration of time-honored artisanal craftsmanship and traditional artistry.”
Speaking on the partnership, Tarun Tahiliani said, “We’ve done jewel-like embroideries for years so it was a match made in heaven for me to collaborate with Rivaah by Tanishq – a name synonymous with incredible craftsmanship, unwavering trust, and reach across the country.In addition, they have the most dedicated set-up of various karigar centers having the expertise of numerous and unique karigari techniques that we could access to design this stunning collection. My brand has always been about India-modern, our collaboration is a perfect match of two brands that have always celebrated Indian heritage and culture with a modern contemporary twist in our crafts. My brand has stood for lightweightness, fun, and exuberance, which this campaign about the free-spirited bride beautifully encapsulates.”
