Renowned designer Tarun Tahiliani made waves at Lakmé Fashion Week in partnership with FDCI 2024 by launching his first luxury pret collection, OTT, in association with Nexa. Rooted in his signature India Modern aesthetic, the collection brings a seamless fusion of traditional heritage and contemporary fashion, tailored for the modern Global Indian woman.
Versatility Meets Tradition
OTT embodies versatility, timelessness, and functionality while staying true to Tarun Tahiliani’s hallmark craftsmanship. Reimagining classic Indian garments such as the saree, dhoti, Jama, Choga, Farshi, and Phiran, the collection reinvents these iconic pieces as modern essentials—skirts, dresses, pants, trench coats, capes, and gilets—each updated with the designer’s signature touch. This unique reinterpretation offers women modern wardrobe staples infused with India’s rich sartorial legacy.
Innovation Inspired by Nexa
The collection draws inspiration from Nexa’s global innovation ethos, blending avant-garde design with a futuristic twist while preserving its Indian soul. Nexa’s sleek metallics and deep blues shaped the elegant color palette of OTT, adding a sophisticated visual element to the collection. The collaboration reflects Nexa’s forward-thinking approach, pushing the boundaries of luxury and modernity.
A Shared Vision for Modern Luxury
Reflecting on the partnership, Tarun Tahiliani expressed his excitement: “I’m thrilled to collaborate with Nexa. Their forward-looking approach perfectly complements our vision for OTT. The minimalistic aesthetic paired with a deep color palette creates the perfect backdrop for this new pret line, which celebrates India’s rich attire while embracing a modern design language.”
Partho Banerjee, Senior Executive Officer, Marketing & Sales, Maruti Suzuki, echoed the sentiment: “This collaboration with Tarun Tahiliani aligns with Nexa’s mission to redefine luxury and innovation. Together, we are creating experiences that elevate sophistication, not just in fashion but also in the automotive industry, reinforcing our shared commitment to pushing the boundaries of excellence.”
