The AmorePacific group, that houses innisfree, Laneige, Sulwhasoo & Etude collaborated with Korean Tourism Organisation to host a K-Karnival at the innisfree storeAmbience Mall Vasant Kunj New Delhi on August 5, 2022.
Korea Tourism Organization, New Delhi office is the tourism arm of the Republic of Korea under the Ministry of Culture and Tourism and is mainly responsible for tourism promotion activities in India and neighboring SAARC countries. The event was an attempt to bridge the gap between the two countries and provided an immersive platform for the guests to soak in the K-experience .
The entire event was curated and planned keeping South Korea and Korean culture in mind with fun activities and quizzes to enthrall the media, influencers, and customers. The highlight of the event was a a chance to “Fly to Korea” on purchase of INR 2500 and above from the innsifree store.
The event was divided into four zones K-Culture, K-Drama, K-Beauty, and K-Pop Challenge. The Korean Beauty and experience zone provided the guests with the best of K-Beauty. Dalgona Cookie Challenge from the popular “Squid Game” fame made things more challenging yet fun for attendees, and an opportunity to make a statement by getting clicked in Hanbok, which is the traditional Korean Dress. It also hosted fun Korean quizzes and two beauty Masterclasses with AmorePacific Beauty Experts, and Manveen Kaur, MUA and Beauty Creator.
Seen at the event along with Mr. Paul Lee and Mini Sood Banerjee, Assistant Director; Head of Marketing, Amorepacific India, were Anurag Arya, Anmol Wadhwani, Bhakti Ahuja, Savar Kaur and more.
About AMOREPACIFIC Corporation
Founded in 1932 and officially established in 1945, AmorePacific Corporation is a leading cosmetics company headquartered in Yongsan-gu Seoul, South Korea. A continuous devotion to quality improvement has led to AmorePacific’s renowned research and development center to be at the forefront of the cosmetic industry. With a great dream rooted in humanity’s beauty and health, AmorePacific seeks to push the boundaries of traditional beauty with innovative solutions drawn from rich Asian heritage. AmorePacific oversees a wide umbrella of brands including Laneige, Sulwhasoo, Etude and innisfree.
Website: www.innisfree.com
About Korea Tourism Organization (KTO):
Established in May 2008, Korea Tourism Organization’s New Delhi Office is the branch office of KTO that handles all travel-related information. It encourages Indian Outbound travellers to visit Korea, organizes familiarization trips for the travel industry and media personnel, and participates in key trade and tourism fairs. It also organizes consumer-related activities, roadshows, seminars, and workshops. The core focus areas are Media and Promotions, Product Training, Product Development; Co-Marketing with outbound tour operators and collaboration with Indian brands, whilst the main objective of KTO is to market South Korea and its multi-faceted appeal as a premier tourist destination to India and its neighbouring countries.
Website link: www.visitkorea.or.kr
