Heritage Ayurveda
Brand Roots:
Varaasa is a brand from The Ayurveda Experience– the world’s first & largest online global platform/house of brands, based out of India to popularize the over-5000-year-old science of Ayurveda. TAE has helped more than 4,00,000 customers to discover this ancient Indian science of life and experience Ayurveda through authentic educational content, products & more in North America, Australia, Europe and now India.
Essence & Core Values
Natural & Authentic
Passionately focused on the purity of all ingredients employed & efficacy of all formulations, Varaasa strictly maintains a ‘100% Natural’ Standard. Unlike any other modern Ayurvedic brand, Varaasa’s portfolio of products are free of any kinds of chemicals, toxins, sulfates, mineral oils, heavy metals that might even be remotely harmful to humans or nature. Reflecting the true traditional essence of Ayurveda, Varaasa has a strict policy towards abstaining from animal testing. All ingredients and preparation techniques stay true & integral with the details described in the ancient texts, with the exception of use of endangered ingredients.
Product Formulation
The authentic ingredients & methods of preparation are backed by stringent modern lab testing. The traditional ‘Taila-Paak-Vidhi’ & other traditional methods prescribed in the ancient texts are followed diligently. Each product undergoes three levels of testing. These high-end processes ensure the premium quality & commitment behind each product. Only the right quality herb, with the desired potency makes it as an ingredient to a formula. The finished product itself goes through multiple tests & only the batch that meets the highest standards is ever bottled or packed.
Product Quality
Following the principles of ‘Athithi Devo Bhava’, India has always sent the best of the best of its harvest for recipients across the globe. However, this time, Varaasa decided to bring the same premium products with an export quality finish to India, for India, from India – the land of its genesis, formulated with the same love and care for the people that birthed the soul of Ayurveda!
Product Range
Varaasa presents a unique range of Ayurvedic products covering both health concerns such as joint pain as well as beauty concerns such as acne, pigmentation and hair thinning. A comprehensive range of Face Care, Eye Care, Hair Care and Body Care, Pain Relief products are available on their website at tae.in.
The Ayurveda Experience Ashwanyam Ashwagandha-Rich Body Oil, INR 699 
The Varaasa Wand – Foot Massager, INR 899 
The Varaasa Wand – Face Massager, INR 899 
The Varaasa Wand – Face & Body Massager, INR 999 
The Ayurveda Experience Saparnis Spotzit-Adieu Essence for Oily Skin (3), INR 699 
The Ayurveda Experience Safranyam Saffron-Light Facial-Halo – Face Oil Moisturizer, INR 649 
The Ayurveda Experience Manjasvini Overnight Glow Elixir, INR 699 
The Ayurveda Experience Lunalight Anti-Dark Spots Masque, INR 799 
The Ayurveda Experience Kalaunya Black-Seed Root-Boost Hair Potion, INR 599
The two signature product ranges are Proprietary and Classical.
The proprietary range consists of Varaasa’s own oils made using ancient ingredients and preparation methodology based on formulas mentioned in the texts.
These products provide a great sensorial experience, mood & spirit enhancing fragrances while being modern and convenient to use. The Classical range has purely classical, largely therapeutic products that smell and feel truly ‘Ayurvedic’ and are proven concepts for thousands of years!
Both product ranges pay homage to the classical formulations as listed in ancient Ayurvedic texts such as Bhaishajya Ratnavali, Brihat Bhaishajya Ratnakara, Bhava Prakasha, Charaka Samihita, Chakradatta, Sahasrayoga, Sharangadhara Samhita, Sushruta Samhita, Yogaratnakara, Rastarangini and Ashtangahridayam.
Varaasa truly encompasses the art of living & helps the modern consumer to discover how to care & preserve.
