A Sustainable Brand that offers over hundred lip balms launched by South superstar Nayanthara and dermatologist Dr. Renita Rajan
Highlights
There are lip balms for all genders. Nayanthara and Dr. Rajan are looking forward to adding the ‘fun’ in ‘functionality’ by making lip balms a part of everyone’s daily lip care routine.
Sustainable Story
Product ranges are made from oceanic elements, biodegradable and vegan plant derivatives, and the product itself is cased in recyclable wood. The insulation keeps the product safe and effective, without adding preservatives, so all the product lines are preservative-free. Similarly, there are no added artificial colors; most products are made of minimally processed natural raw materials, whose original colors are retained. The product ranges called Edhazh and Niram represent pure plant extracts and naturally colored lip balms, respectively.
Quote
Dr. Renita Rajan
“What started as a project to treat sensitive lips, and create the perfect lip balm, ended up growing into a standalone product line. Not only are lip balms able to plump, lift, soften, brighten and smoothen the lips, the interesting neurocosmetics can even give a sense of wellness and generate brain chemicals that can uplift the mood, and enhance lip characteristics. Using a lip balm is an everyday healthy habit, and our lip balms put the fun into an essential daily habit.”
Nayanthara
“I believe in a no compromise stance when it comes to my skincare and product usage. The key aspects I always look for in my own personal care products are high performance and safety.. For me, it was an immediate decision to join hands with Dr. Rajan in this range. Right after I picked up the first TLBC lip balm, I knew I had to do this! We are truly proud of this creative range of lip balms, which is bound to resonate with people who are looking for something extraordinary, just like I do!”
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